Workable Multilevel business Lead Generation Strategies.
Lead generation is the most important skill that every marketer who wants to grow their businesses should possess. Generating leads to your website increases brand awareness, helps nurture prospects through the marketing funnel and into the sales pipeline.
If executed correctly, lead generation strategies build strong business relationships with prospects qualified as customers.
If you want to generate more leads from your website visitors then, implementing, optimizing, and improving the strategies discussed in this post is a must.
But before we jump into the lead generation strategies, let’s first define the terminologies involved in the topic.
What is lead generation strategy?
Lead generation strategies are used to attract interested prospects, nurture them through a sales funnel, and convert them to purchasing customers. A lead is a website visitor who has shown interest in doing business with you by taking specific actions.
Though the terms lead and prospects are always used synonymously, they have a distinct meaning in most businesses.
While leads are potential traffic that has actively expressed their interest in your products and services and provided their contact details, prospects are the opposite. They are your site visitors who qualify as potential customers but have not shown a clear interest in trading with you.
Components of Lead generation strategies.
Whether your business is a B2B or B2C, the components of lead generation strategies remain the same. They include the following:
· Lead capture. This is the way of collecting information from a prospect after discovering your business and showing interest in the products or services. The details may include name, contact information, and any other valuable insights that qualify them.
· Lead magnets/ call to action (CTA). These are incentives that propel prospects into taking some action. It can be a button, image, or compelling message.
· Lead qualification. Clicking on the CTA takes a prospect to the landing page of your site, where all the information will be used to determine the likelihood of them buying or not.
· Lead segmentation. This is the final stage that involves classifying leads according to their attributes (the pages they like most, current searches, professions, etc.)
To ensure you successfully fulfill the components discussed above, consider using our workable multilevel business lead generation strategies below.
1. Create a market-dominating website.
Most business websites are not optimized to generate leads; they are just displays of graphic design, jargon-filled past works, and a contact page. However, this can be changed by applying market-domination psychology.
This mentality focuses on crafting a strategic and customer-focused website created to grow their businesses. By availing useful information to customers and creating effective landing pages, you can kick start the journey to a market-dominant website on a good foot.
This will be the first way of attracting more traffics that you can convert into leads using other conversion methods.
2. Understand the way around SEO.
Social sharing and search engines are the energy behind your website and the main contributors of the organic traffics-the point where leads are generated. However, out of the digital and marketing environment, most people lack an understanding of how search engines work.
Equip yourself with skills through either online lessons or from a professional how search engines evaluate sites, what you need to do for pages to rank, and the importance of backlinks.
After understanding how Google generates organic traffic, you can customize your lead generation strategies to align with their requirements. Doing this allows you to get visitors from search engines and turn them into leads.
3. Optimize your about page.
An about us page is one of the special web pages on your site because your visitors/readers learn more details about you and what services or products you offer here.
This page should look appealing to your visitors. Also, it needs to look impressive and can compel customers to know more. The more customers want to know, the more they develop interest and the more likelihood of becoming a customer.
If you have a strong About page, you build stable brand awareness and position your website as a go-to site for helpful information. It also displays you as an expert in your industry.
4. Leverage live chat solutions.
According to statistics by Kissmetrics, 63% of online visitors who have had live chat sessions while in the middle of their shopping are more satisfied. And more likely to come back to the site and purchase only because of the live chat itself.
Setting a live chat software provides features that can be useful to you in generating leads. For instance, Live chat has a Chabot solution that will put your customer service a 24/7 operational department and improve your marketing teams’ productivity.
5. Create gated content.
These are online information that is only available to users after filling a form or take a particular action. Unlike other posts or landing pages, these details are “locked,” and visitors must complete a lead capture procedure to access them.
This strategy is more effective because it offers clients something valuable for free while getting high-quality leads in return. Examples of gated contents are:
· E-books.
· Courses.
· Worksheets.
· Reports.
· Online tool. Et al.
Conclusion.
Lead generation is the backbone of any business that wants to grow. Investing your time and resources to do it right is worth the sacrifices.
To start with, ensure you have a market-dominating website, be hands-on with SEO skills and implement a live chat solution. Moreover, remember to build a catchy About us page. This is your first selling point.
Generating leads is just the first step in your sales cycle. You need to assess and qualify them if they are fit for business, make a pitch, and finally, follow up.
Though many marketers dread the sales process, it need not be challenging, especially if you begin with prospects who show strong interest in your business.
