5 Ways Twitch Streamers Make Money

Twitch is the world’s top streaming site for gamers. This game streaming platform has over 4 million monthly broadcasters and an average of 17.5 million daily users. It is an excellent site for gamers who want to turn their gaming skills into passive income and make money without a 9-5 standard job. Some streamers earn seven figures annually on this platform through advertising, donations, sponsorship, subscriptions, and merchandise. Continue reading to learn how each of these Twitch monetization strategies works.


Ad revenue is the first Twitch monetization strategy for streamers. Twitch ads are like that of YouTube, including both interstitial and pre-roll ads, which are shown to each viewer who tunes in to Twitch live-stream or even whenever they want to watch a prerecorded gaming clip. The platform’s advertising revenue falls into a fixed-rate CPM model. While this monetization method will not make you rich overnight, bump up your overall earnings.


Twitch users love to give support to their favourite streamers. One of the ways they do it is by donating funds. However, you must add a ‘donate button on your Twitch channel before you can receive donations. You can do this through a third-party app, such as Skrill, PayPal, or any other online payment gateway that the gaming platform accepts. Once you have your donation button set up on your channel, you will start receiving a token of appreciation from users who love what you do on Twitch.


Twitch is the most preferred live-streaming platform for most gamers, including those that play online caslino games like the new slots at Platincasino. So, the platform gets a lot of enthusiastic views from passionate users wanting to see gamers play live. Users spend longer time on the site than they would do on other platforms. This is the simple reason many brands see the platform as an ideal site to target gamers. So, you can get sponsored by various top brands if your content is appealing to them.


This is yet another great way streamers make money on Twitch. Viewers can subscribe to your Twitch channel to gain access to premium packages such as merchandise discounts, VIP chat rooms, and emoticons. The starting price for Twitch monthly subscription is $4.99. Although, $9.99 and $24.99 options are also available. As a Twitch broadcaster, you get some money from the subscription fee. While this is a great way to earn on this platform, you need to keep in mind that a subscription strategy involving monetization alone may not deliver six figure values.


You can make additional income through merchandise you can sell to your dedicated viewers. The common types of merchandise that you can sell to your audience include coffee mugs, stickers, t-shirts, laptops, and phone cases. Moreover, making extra cash via merchandise is pretty simple. All you need to do is create a design with your logo, have it printed, then promote it on your Twitch channel. You could sell this stuff to your audience using third-party sites such as Spreadshop or TeePublic.


Making money while doing what you love is the dream of many people. And Twitch helps its creators to achieve that goal through the various monetization programs the platform offers. So, as a gamer, you can make money off your gaming skills by setting up an account with Twitch and constantly providing the starving audience with high-quality content. You now have the basic knowledge needed to make money on Twitch with the 5 ways we covered in this article. Good luck!

Huynh Nguyen

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