What’s Wrong With Your Podcast And What You Can Do To Change It?
Podcasters want to make sure they are providing relevant content to the most people possible. If your podcast isn’t getting the traffic and reviews you expect, keep reading for tips and strategies to turn it around.
Know the Niche and Audience
For optimum podcast exposure, it is important to have a thorough understanding of the subject matter that the podcast focuses on. Many podcasters have only mediocre knowledge, and therefore their expertise runs out after a few shows. Having a great understanding will allow a podcaster to create a unique spin on the niche and have listeners coming back for more.
Knowing a lot about a subject also gives the podcast authority in the area, which is extremely important in building a successful podcast. Similarly, it is important not to have too broad of a topic for broadcasting. Narrow it down to a topic that can be summarized easily in one phrase.
In addition to knowing your niche, it’s important to know the audience. Knowing the target audience will help identify successful ways and places to market the podcast. It will help determine whether a marketing video on TikTok or an ad on FaceBook would better reach your audience. And, when you are looking to make more money from a podcast, knowing the audience can help to determine who might be a good sponsor for the show.
Produce a Quality Show
Just because everyone can produce a podcast doesn’t mean everyone is producing a quality show. Having low-quality sound will turn listeners off very quickly. Invest in quality audio systems to make the podcast as clear and crisp as it can be. A good microphone and a sound-conductive recording room are the two most important factors. Also, consider purchasing some recording and editing software that can help turn the raw recording into a great show. Finally, work on speaking skills to make sure you are speaking clearly and effectively.
Market Correctly
The long-term success of a show depends on developing and maintaining a loyal audience. It isn’t enough to upload a show to the host site and get the show listed on the right directories. It will be necessary to use multiple platforms and social media outlets to share the podcast. Email lists and audiograms will help get the word out, too. As mentioned earlier, knowing the audience will help in this marketing area. It’s important to know whether you should spend time making TikTok videos, long-form posts for FaceBook, or question-and-answer tweets for Twitter. Be effective and efficient in how time and money are spent on marketing.
Be Consistent
Having great content is important, but being consistent is even more important. Listeners need to know that every time they tune in to the podcast they are going to get fresh, new information geared to the specific niche the podcast addresses. It is also important to be consistent in the frequency of show production. Listeners don’t want to have to guess when a new show will be out. It is okay to produce a new show only once every two weeks. But, be consistent in the timeframe chosen.
Amid many work-at-home options today, podcasting ranks high, and rightly so. Using the above tips, anyone with strong knowledge in a niche area can work hard and produce a successful, quality podcast.
