How to Get Brand Deals and Sponsorships on Instagram?
Getting paid for your photos might seem too much to me, but it is possible. Instagram has become a popular hub for big companies and brands to advertise and reach people. They realize the power of testimonials by the audience. Hence, influencing marketing is a growing industry with more and more people stepping into it.
With a huge database, it might seem that the platform is crowded with minimal opportunities to stand out. But, as brands are recognizing the potential of normal people, micro-level businesses, influencers are equally likely to get an opportunity to market a company’s product and help them become mega-famous with your sponsored posts.
What Is a Sponsored Post on Instagram?
A sponsored post is a post that is paid for by the person advertising or marketing it. It is done to ensure that the post is reached to a wider audience.
There are two types of Sponsorships:
- Brand posts and advertises a post and promotes it directly through Instagram to reach a wider audience. They can customize their targets in terms of age, sex, interests, and location and invest money according to reach the audience who resonate with this marketing.
- Brand reaches out to other Instagrammers with a huge reach referred to as Influencers and content creators who are paid to review and share their thoughts on the product. Influencers draw attention to a product or a service and aware their audience about the same.
How to Get Sponsored on Instagram?
- Define Your Brand
A good influencer post is specified by how clear, distinctive and identifiable it is through its presentation. Being specific is the key. It is important that your users who reach the post, pause, understand, and acknowledge every time they view that influencers post.
Create a website with a similar aesthetic to your Instagram page to leave a mark on people and leave a mark in their minds. Create an online presence that is lasting and cheerful for people.
- Find Your Niche
Understand your audience’s weak points and needs. Find a niche and stick to it. Gather specs about your audience’s likings and interests. Understand the age, sex, location demographic and use it to pitch paid partnerships with the brands.
You can use this information to understand which brand deals will work the best for you and ultimately get a brand deal as brands will be interested to know whom they can reach after working with you.
- Consistent Posting
As per Instagram, you can post a minimum of 1 time, and a maximum of 3 times a day for maximum output. Researching on the time best for you, the types of posts that get you to reach, and the medium to share the contents such as reels, carousels, or posts; will help you understand your strengths and weaknesses and will increase your chances to get a brand deal or a sponsorship.
Post consistently so that your followers do not forget about you and are eager for your next posts. It is a trial and error process to understand all the analytical tools and experiment accordingly. It is important to keep working on finding what is best for you. You can also look out to buy Instagram followers to widen your reach.
- Use Hashtags and Geotags
It is a known fact that hashtags make your page searchable and discoverable. Instagram allows you to post up to 30 hashtags in a post but it is seen that 5-7 is an optimal number of hashtags.
Do not use vague hashtags such as #calligraphy which has over millions of posts, instead use hashtags that are unique to your post such as #calligraphyartists which have less than 40,000 thousand posts. The less competition, the merrier. You are likely to rank or be found when you have less competition with the other posts.
Geotags help to find people in a certain location. This way you can target people specifically from a location and appeal and endorse your pitch to them. Pitching in targeted demographic areas helps you reach ideal people conveniently.
- Tag Brands in Your Posts
Once you know that your posts are authentic, searchable, and quality posts, it is the right time to reach out to brands and firms. Identify your niche and pick out the brands that will be beneficial from your partnership.
Find a brand and approach them inside You need not message or email them personally. You can start by tagging the brands in your posts. This will draw their attention towards your page. This can be your first step to gaining a paid partnership with a brand.
- Optimize Your Bio
Your bio is the introduction to your page. It is important to add your contact details in your bio and gain a brand’s interest. Add your location, contact information such as email, phone number, and your website.
You can also add a title such as Calligraphy Artist, Content creator, and more. This clearly indicates the brand what you offer and what to expect from you when they approach you.
- Acknowledge Your Worth
It is important to understand and analyze what you will charge the brand when they reach you. The industry standards are set to $10 for 1000 followers. It would further vary on your engagement and present followers count.
You can have a minimum charge set for your post and further negotiate with the brands about the pay. After nailing down your price structure, you can offer them additional benefits and features to fix the deal.
Conclusion
These tips and tricks to find ways to get Sponsorships and brand deals on Instagram are helpful and build a foundation for all your future brands and gain mega popularity in your works. It is important to gain knowledge to get brand deals and sponsorships on Instagram.
Getting a sponsorship may seem a tedious task, but after nailing down the structure, audience needs, and bio, you can be confident to approach brands directly and indirectly for an endorsement.
