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How Effective are Animated Product videos? 

Complex ideas can be hard to convey. Have you ever tried discussing NFTs with someone who is totally uninitiated on the topic? Then you probably know what I mean. Only with businesses, this is a daily dilemma. 

Communicating the utility of their products, especially the ones that solve increasingly complex problems of users, can be really hard. This is where Animated Product video proves to be an effective strategy for businesses to adapt.

What does an Animated Product video do?

Animated videos, otherwise known as motion graphics, help articulate ideas in a simplistic, less complicated manner, hence making them more accessible to the ideas. So, viewers can easily wrap their heads around evolved concepts that they may not be familiar with yet. By using the Animated Product Explainer video, businesses bridge the communication gap between the brand and its target audience. 

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Why are product description videos important for a business? 

According to Wyzowl, 96% of people have learnt about how to use a product or service by watching an explainer video. Usually, an explainer video is about 1 to 2 minutes long and explains what the product or service does. A good explainer video should be able to present all the relevant information regarding the product in such a manner that after watching the video, a viewer may understand the product inside out and backwards. The aim is to make the viewer intimately aware of the product. This way the viewer walks away with a sense of familiarity with the product and the brand. This creates brand awareness, which in turn fuels conversions.

An explainer video is effective if it condenses and conveys all the important features of the product in a way that is easy to understand. Viewers should be able to wrap their heads around the nuts and bolts of a product or service, just by watching a 2-minute video. So yeah, as you can see, this is no easy feat. It is particularly difficult to achieve in a live-action video format where there are several real-life factors involved that can further complicate the message you are trying to convey. This is where the animation comes in. 

What role does animation play in making product videos effective?

Unlike live-action explainers, the Animated Explainer video is much more effective in breaking down complex concepts and explaining ideas in a simplified and accessible manner. Following are some of the ways in which animation allows explainer videos to make viewers intimately aware of the product, hence enabling them to make purchase decisions.

  • Allows Creative freedom to makers

By using animation, you have the creative freedom to conjure up images and visuals that you think best describe the message or idea you are trying to convey. This comes in handy particularly when you are trying to express abstract ideas that cannot be conveyed in a live-action setting.

  • Encourages people to trust the brand

The cartoon-like imagery of animations evokes a feeling of nostalgia and familiarity among the audiences who have grown up watching cartoons on TV. Animations invoke the same sense of innocence and adventure among audiences that they used to associate with cartoons. This makes it easier for the viewers to trust and relate to the brand and its message.

  • Are engaging to watch

You have probably guessed this one already, and understandably so. No form of promotional content is useful for a business if it’s not engaging. Every piece of content that you put out there is aiming for maximum engagement and animation videos make it easier for you to reach your target audience. After all, they are fun and entertaining to watch. A good animation video will use all visual elements available at its disposal to hold the attention of the viewer from beginning to end.

Conclusion

You can see from the above how effective animated product videos can be in persuading people to make purchase decisions. Hence, you should capitalize on the power of animation to reach as many people in your target audience as possible and make them aware of the potential they can reach by using your products and services. The art of convincing your target consumer will look less like art and more like a straightforward skill that you can learn with animation. So what are you waiting for? Start making animated product videos today!

Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.

Huynh Nguyen

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