5 Ways To Make The Most Out Of Taxi Advertising

If you are looking for ways to advertise your taxi business, here’s an idea you might like. Now taxi advertising can be done in so many creative ways. Your goals could be to download a rider app or promo codes that will save them money.

We are going to talk about the five top ways to make the most of taxi advertising. It’s important to consider finding ways to reach your potential customers. There may be methods of advertising that may be broad reaching compared to digital marketing (like social media).

If you live in a large city, you have a lot of opportunities in your area for advertising space. So you’ll want to take advantage of that. Let’s talk more about the ways to use it for your business.

Use leaflets or booklets

What makes leaflets or booklets so useful is that they can be passed around. They can also be strategically placed in the backseat area and passengers can read through them while they are en route to their destination.

Taxi companies can also use advertising to their advantage by partnering with local businesses. This can include hotels, train stations, and airports. You can also include staff members to spread these leaflets to high traffic areas.

These include schools, public billboards, and places that allow you to post or spread them. Keep in mind that you may also need to ask managers and business owners in some places. Because there may be restrictions for solicitation (with some not allowing it at all).

The power of the promo code

Promo codes can be perfect for discounts and free stuff. They can also be the perfect tool in terms of exclusivity. You can leave these promo codes on flyers and distribute them around the local area.

Taxi services can provide promo codes such as discounts for a ride to any place in town. Or it can be something exclusively for travelers that are going to or from the local airport. Think really hard here about who will have access and use it.

These promo codes can be acquired via email or by visiting your website. You can also harness the power of the QR code, which can allow people to scan using their smartphone camera.

Print is your friend

Even with digital advertising being the go-to option these days, print is far from dead. It’s still going strong even in a world that is reliant on the Internet all the time. Newspapers and local magazines will be the perfect place to place your ads and promos.

The amount of space may vary by price. However, you probably don’t need a lot of space anyways. If you need to spend money, spend a little and test out the print medium for yourself.

Find print mediums in your local area like newspapers or magazines and do what you need to. It may cost you, it may not. Either way, don’t be afraid to test the waters.

Did we say QR codes?

We did mention QR codes earlier. They have been great for pretty much everything from menus to advertisements. Just scan the code on your phone and voila!

One other way to use QR codes is by using stickers. You can stick them on your taxi windows, rear seat terminal screens, or even on the partition. Either way, give your passengers a good opportunity to scan the code so they get promos and special offers just by patronizing your service.

QR codes can also increase the amount of orders and downloads (depending on the campaign you’re running). In fact, one taxi company in Malaysia saw a 27 percent increase in orders while receiving a 33 percent increase in downloads for their app.

If it worked for this company halfway around the world, it might work for you. Your results may vary, so make sure you have a clear goal in mind and make sure the ad clearly states that.

The sound of the radio

People still listen to the radio today. If you want to take it a step further, you could promote your taxi service on Pandora, which can use geolocation ads. Either way, the radio gives you broad reach and people will usually listen to ads in between songs.

Final Thoughts

If you are a taxi service and need to increase the number of riders or downloads on your app, take advertising to the next level. It’s one thing to do it online. Yet, offline advertising still wields a considerable amount of power.

The good news is that you can choose one way to start. If it works, double down and get better results. You can also add another way to promote your business. Don’t start out with a lot and stretch yourself too thin.