Nicelocal: An Overview of its Advantages for Users and Businesses

Nicelocal is a recommendation service that helps users to find and select the best business (medical center, beauty salon, restaurant, nightclub, shopping center, and dozens of others), while helping businesses to effectively present themselves and attract new clients on the internet.

In our overview we’ll talk about what Nicelocal is, its advantages for ordinary users, and what advantages the service can offer businesses.

Objective and honest business info

The service’s database contains over 25 million businesses from various countries around the world, including:

• USA over 14.3 million entities;
• Great Britain nearly 3 million;
• Canada around 1.7 million.

The website receives over 20 million visitors each month, who come here looking for the best business for their needs based on cost of services, ratings, and location. Here, ratings are generated based on user reviews, so companies on nicelocal.com always try to maintain a good reputation, striving to always provide the highest level of services to their clients, and offering various promotions to keep patrons coming back for more.

Nicelocal users receive the following:

• A wide selection of businesses to suit their needs, with additional filters for refining search results. All sections are subdivided into 15 industry-specific categories.
• A convenient map-based search, with the establishment and its rating displayed on the map. Results are based on the user’s location, so the closest businesses are shown first, ranked highest to lowest.
• A business profile card. In preview mode you can see photos, ratings, a phone number, and hours for the business. On the actual business profile card you can read a detailed description of the entity, services offered, and user reviews, and also navigate to the official company website.

Ultimately, visitors see complete and accurate information on each business represented in the Nicelocal catalog, enabling them to choose the best option for them.

Nicelocal for businesses

This service is an ideal platform for presenting any company online — even those that don’t have their own website. Nicelocal helps to quickly attract new clients, since the platform is optimized specifically for Google’s search algorithms. The website indexes superbly on search engines: Nicelocal listings show up on the first pages of results for 500 thousand key search queries. The service also helps attract new clients who are looking for services right here, right now.

What’s more, nine times out of ten company owners don’t have to create their own business profile card on nicelocal.com: it’s already there. All the owner has to do is gain access to it, enter the pertinent information, and start improving their search rankings.

To make these efforts more effective, Nicelocal offers businesses an opportunity to evaluate their free feature set with the Fast Start plan.

Fast Start

An excellent way to get acquainted with the service and its features, since the first 14 days are free. This plan lets you:

• update your business profile card — add photographs, information on your services, current prices, and ongoing promotions and special offers.
• work with reviews, thanking users for positive feedback while challenging false or biased information. The company receives the ability both to create a positive online image and to effectively protect its reputation.
• remove the banners of competitor from your business profile card, thereby significantly decreasing the risk of losing a potential client.

Even signing up for a Fast Start plan lets you attract more clients: the business profile card appears earlier in the catalog, and that means it draws more traffic. In the end, your business gains yet another effective point of interaction with clients. Maintaining dialog with visitors via reviews lets you showcase your client-centered approach and protect your online reputation.

Premium

This plan has all the options of the Fast Start plan, with the addition of expanded features for editing your business profile card:

• highlighting in another color in the general catalog;
• use of the Nicelocal “seal of approval.”

Visual highlighting lets you catch the attention of more visitors, while having the seal boosts their confidence in your business. Additionally, the banner of your business will appear as an alternative on the business pages of your competitors.

The key advantage of the Premium plan is the ability to contest a review, even to the point of having it removed. To do this, businesses need to send a substantiated request to Nicelocal, in which they should explain in detail why the review is untrue and should be deleted. The service moderators will then evaluate the request and investigate both sides of the the matter, including the version of the user who left the review. Only then will a decision be made as to whether to delete the review or allow it to stand.

Gold

This plan includes all the features of the Premium plan, but with the addition of the option to maintain and promote your profile on Google Maps. Work performed includes:

• preparing and publishing an SEO description of the business;
• adapting the appearance of the profile card to Google Maps specs;
• applying SEO tools to improve the profile card’s search ranking.

A well-optimized Google Maps profile:

• attracts more clients through better search engine optimization;
• effectively conveys information to users about your business;
• boosts audience confidence.

Recommendations for working with Nicelocal

Even if you have a paid Gold plan, it’s important to independently keep information on your profile card up to date, since only the business owner knows about all the changes in their operations, as well as new promotions and special offers. And if the profile card ranks high in the catalog, but contains information that is inaccurate or poorly presented, this will negatively impact traffic growth and client confidence in your business in general.

Incidentally, Nicelocal awards a special “activity checkmark” to businesses that maintain information about themselves and update it regularly. These profile cards automatically appear higher in the search results.

To publish more effectively and attract new clients, we recommend that you:

1. Set yourselves apart from your competitors. To do this you need to:

• be actively involved with your audience, drawing them in with new, interesting promotions. Be sure to solicit feedback and to respond to user reviews.
• upload high-quality photos in order to set your business profile apart.
• fill out your Nicelocal business page in as much detail as possible.

2.    Be involved in your statistics. In your personal account you can access data on your number of:

• profile card views;
• unique visitors;
• mobile phone clicks.

Studying and analyzing statistics helps to get to know your audience better, which in turn helps you find new growth points for your business.

To sum it all up

Nicelocal is a convenient and beneficial service, both for ordinary users and for businesses. Search results will include the Nicelocal catalog, in which premium businesses feature in the top positions. This helps to attract new clients and form a positive brand reputation. Users can quickly find the specific business they need based on honest ratings, real reviews, and a detailed description of the services and location of the establishment.