Mobile Apps & Digital Transformation Strategies

Mobile Applications or Mobile Apps offer individuals unlimited benefits in terms of saving time, money and effort. 

Mobile Apps also provide Small to Medium Sized Enterprises and in fact businesses and companies of any size, a stepping stone to digital transformation. In this blog article we talk about Mobile Apps and the different ways they help and contribute to Digital Transformation Strategies.

Provides access to your Products and Services

Mobile Apps definitely increase the access that consumers and customers have to your products and services.

Companies and businesses can showcase, list and display all their products and services in an attractive and easy to understand manner. This can include high resolution images with detailed descriptions that help make the customer’s decision making process simple and easy.

Augmented Reality App Developers now make it possible for customers to see how a sofa would fit in their living room or how a painting would look on a wall etc. Mobile Apps make this all possible and contribute in educating and informing the customer at their own time and convenience. 

The ability to have detailed descriptions also make it easier for potential customers to go deep into the product and understand more about its origin, ingredients, lifetime, warranties, guarantees and so much more.

If you have a technical product or service then you can take advantage of the descriptions to provide all the technical specifications and details to provide potential customers with a reason to buy.

High levels of Customer Engagement 

In today’s social media driven landscape, a Mobile App helps companies and businesses of any size to always keep in touch with their customers using notifications and updates.

If you sell sun beds and summer is just around the corner, using a Mobile App it is possible to target users that have shown an interest in sun beds and target only them with a notification about a ‘Summer Sunbed Sale’.

Using technology it is also a possibility for Mobile App Developers Elegant Media to have flash sales, for example on Friday you can inform all App users that there will be a flash sale on Saturday morning or similar.

Companies can also send notifications with updates about fashion or trends or styles etc. (especially for clothing retailers) that provide app users with a feeling of being involved and paid attention to.

An App user may see a sweater on a style report and using technology, it is possible to click on the image of the sweater for the user to be taken to a page that sells that particular sweater and then make their purchase immediately.

Mobile Apps provide potential and existing customers a channel to interact with a brand, product or service and this helps convert desire and interest into sales. 

It has been proven that increased interaction with brands helps to build an intimate connection with both existing and potential customers. A Mobile App and its in-built messaging, notification and updates functionality helps make business easy and more profitable. 

Integration with all types of Payments 

With a Mobile App, M-Commerce is simple, fast and convenient. This is especially valid if you have multiple payment options. From traditional debit and credit cards to e-vouchers, cryptocurrencies and more, a Mobile App makes business profitable.

Given the recent interest in cryptocurrencies, offering crypto as a payment method is a popular and trending method to drive more sales and business. 

As we are entering a cashless era, customers are also looking at the most convenient way to make payments and crypto is definitely one clever way of driving interest and business.

A Portal to more engaged Employees

Employees and sales staff not having access to information is a common hindrance to profitability. A mobile app can fill this gap very easily by notifying staff of all the latest company information and policies. 

In addition, a Mobile App can also act as a Knowledge Hub that staff may reach out to, in order to make sales with more confidence. Knowledge Hubs on Mobile Apps can mean the difference between making a sale and a customer losing interest. 

A customer may want to know in detail about the product or service and a Mobile App Knowledge Hub can play host to all types of queries and information requests on various subjects and topics related to the particular products or services being offered.