Effective Ways to Improve Mobile App & Game User Experience
The mobile development market is rapidly growing and demands swift improvements and results. Today, mobile apps and games are readily being developed to offer services, add comfort and bring leisure to life. People these days show greater dependency on smartphones, thus, giving an enormous boost to the mobile app and game development world. It is not far when the world will witness over 275 billion mobile app downloads by the end of 2022. Keeping this growth in mind, the mobile app revenue is expected to grow up to $613 billion by 2025. The growth is massive and is surely due to human dependency.
People these days actively use smartphones, not for the sake of just answering calls or sending messages but to avail themselves of multiple services of their choice. One smartphone gives them the ultimate power to explore and use millions of mobile apps including games and more. In 2020 when the world was hit by the pandemic and people were restricted to their homes, app downloads grew massively. Out of this massive growth, 68% was bagged by mobile games only.
Where people want mobile apps and games, they want great performance and a smooth user experience. Hence, this is crucial for the app or game development to create and maintain especially when the competition is huge. To stand out among others, mobile apps and games need to provide a spot-on user experience. This piece of writing will walk you through some effective and innovative ways to improve the mobile app user experience. Here is what you need to do…
Simple Design and Responsive Interface
Whether developing a mobile app or game, it needs to have a simple concise design to improve usability. An app user must be able to complete a process within a few clicks with just a few redirections. Users often get distracted when screens rapidly change while performing an action.
In the case of a mobile game, a user must land straight into the gameplay right from the menu screen. The interface needs to be crisp and clean with instructions clearly mentioned. All other settings must be placed in separate menus to uncomplicate the usage of the game.
In both these cases, the design must be highly responsive. Over thousands of smartphone models with multiple different screen, dimensions exist today. To make sure that your mobile app or game appears and works perfectly fine on any smartphone, you need a responsive interface design.
Consistency in App and Game Design
Having a consistent user interface design builds trust and comfort. Users love mobile apps and games that remain consistent with their design as it assures users that they are using the same app. The best thing a developer can do in this case is to use the conventional designs and mechanisms to develop an app or a game.
Animated Transitions
The user experience of a mobile app or game does not only restrict to its usage but also how it appears to the mind. This phenomenon is directly linked to the visual experience. Hence, by adding animated transitions a developer can create a pleasing mobile app and game usage experience. Animations in a mobile app or game must be able to explain how an action can be completed.
How to Section
Users can often feel lost especially when using mobile apps. Thus, they need guides or help sections to find the answers to their queries. Considering this, mobile app and game developers must vigilantly add how to section to their end product. To do so in an effective way, developers need to analyze the user behaviour and potential queries that may concern the users. This can also be done by placing FAQs within the how-to section.
In the case of mobile games, new players find it difficult to understand the game mechanics, hence a how-to section can help you retain new users. Not just this, one can also place how-to hints on every in-game object to help the users understand how to proceed.
Native will save you!
In the world today, every other developer and publisher wants to monetize at ease. Therefore to enable mobile app monetization, publishers require to partner up with either the top mobile ad networks or mediation platforms. However, many publishers often ignore how ads for mobile app monetization can negatively impact the user experience.
Thus, in order to retain your mobile app and game users, native is here! Native ads bring in greater revenues by adapting to the mobile app’s interface. A user will find these ads no different than the natural app environment. Which means no intrusive ads and maximum revenues. But native ads are usually meant for apps, so what do mobile game publishers do?
Mobile ad networks have come up with a similar solution for mobile games. Game publishers can now enjoy non-intrusive monetization with the dynamic Immersive AdsTM by ConsoliAds. These are actively being used in 3D mobile games such as Shoot to Kill an FPS commando gun shooting game. The Immersive AdsTM blend into the mobile game environment and can be placed on any in-game object for monetization. Hence, Native is all you need!
Fix Lags
Do you want to annoy your user base with a slow mobile app or game that gets stuck on multiple instances? Well, surely not.
Whether developing or maintaining a mobile app or game, a developer must fix lags. These are often caused when developers or publishers integrate SDKs from poor performing mobile ad networks for mobile app monetization. To avoid this, if planning to monetize, developers or publishers should integrate lightweight SDKs from only the top-performing mobile ad networks.
User experience has greater importance in user retention which is directly associated with in-app and in-game revenues. So, hold on to the above-mentioned strategies and thrive app and game performance at ease.
