5 Marketing Tips Before Going Live on Instagram
Instagram is one of the most used social media platforms that we have today. More than that, it is the only social media site that has such a rich and diverse demographic using it on a daily basis. It has become the new platform for people to express themselves and communicate their ideas to the world. But what would be the point of it all if there was nobody to hear you?
That is why people today are trying many ways to gain more Instagram followers from viralyft.com. From extensive marketing and promotion to organic promotion strategies- people have started to dabble in everything for increased followers. Among organic strategies- holding live streams has become very popular because of its massive appeal. Here are 5 things to keep in mind before going live on Instagram-
- Be Authentic
When people tune into your live stream, they are there for one thing alone- to see you in your natural habitat. Your audience should never feel like they are looking at a scripted performance and everything should be as spontaneous as possible.
As a matter of fact, you have full rights to be vulnerable here, as long as you set some boundaries for yourself beforehand. Make sure that you show emotion, and as far as possible try to maintain the image that you have created so far through your posts. We know this is confusing- but eventually just remember- show your personality.
- Make a Plan
Okay, now that we have talked about being yourself, let’s talk about planning how you are going to show ‘yourself’ to these people. Now, making a plan for your live isn’t the same as making a well scripted video.
The plan is all about setting some goals and objectives that you should have achieved within certain time periods. This way you will be able to keep a check on yourself. As you are going to be more or less spontaneous- you will need some reigns to take control now and then. This is particularly important for people who are doing an educational video, product review, and similar set events.
- Spread The Word
Please do not make the mistake of going live on Instagram without having told enough people about it beforehand. If anything- it is rather embarrassing to open a live stream with zero to no audiences. In fact, even if your live stream does have a couple of people watching, they will soon leave too, if other people don’t appear to be interested in what you have to say.
Masses are the first sign of credibility, and even if you have to getting real Instagram view from SocialPros.io for your live sessions- then please do so. If you do not have enough people on Instagram- then cross promote on other media like YouTube and Facebook.
- Interact Actively
Once you have set the plan for your live session and got a good audience to view your content, it is important to manage the session. Once you are live and people pour in- many comments will appear on your feed.
If, in the beginning, these comments are not in great number- then respond to all of them. However, when the conversation catches fire and there are too many people to respond to, carefully choose who you are going to reply to. This would also be a part of the 2nd tip.
- Give a Proper Call to Action
In conclusion, all that is left to do is let your audiences know that you need their support. Tell people exactly how it is that they might showcase this support. This can be done through clear call to actions towards the end of your live sessions.
Your CTA could be as simple as asking people to follow you, or spreading the word about the work you are doing. If you are online business, then your call to action could well be directing people to your website, or asking them to check out the new merchandise that you might have added.
Also, don’t forget to get feedback from your audience and ask them to leave ending comments. Better still, give out a form that they may fill to let you know how they felt about the session.
Conclusion
Live streaming sessions actually carry much more weight than they are given credit for. They are highly attractive, and naturally bring in large audiences to view your content. Perhaps one of the easiest ways to market your Instagram account, live stream sessions hold great potential, if used correctly.
Above, we have given some basic points that you can keep in mind to make sure that you are able to run a successful session. From pre-planning to on-going sessions, and then ending the live stream, we have tried to cover the basics in the brief article. For more information or similar content- make sure you stay tuned with our website.
