Zegna Men’s Fall 2022 – WWD

Art director Alessandro Sartori has managed to help combat digital fatigue with a breathtaking video shot in Oasi Zegna featuring models walking in the snow, stunning mountaintop sunsets in the background.

Changing perspective – emphasizing the concept of a road leading to the future that became a hallmark of Zegna’s rebranding – interior shots and the city of Milan are placed adjacent to Oasi, as the short ended with a special performance in front of the Duomo Cathedral choreographed by Sadeck Waffle to pay tribute to the 80 artisans who worked on the collection.

Finding the video to last more than 5 days in cold weather is certainly no small feat, but Sartori succeeded in creating a special moment for the small group of about 50 guests invited to Zegna headquarters on Sunday. Friday.

Whatever the medium, the product remains at its core and is meticulously developed as the designer comes up with a beautiful and sophisticated collection, presented by Sartori and presented at Zegna’s showroom to a group of people. sample and through a static setting at the end of the video.

For the fall, which he says marks “a new aesthetic and a new chapter” for the brand, Sartori blends technical innovation, function and design with the most luxurious fabrics, such as cashmere from Mongolia which will now be Oasi Zegna certified for full traceability. Sustainability continues to be a priority for Sartori, who also used the trademarked UseTheExisting gabardine.

Despite its neat and flexible design due to the absence of shoulder pads and linings, Zegna’s more comfortable, one-button ensemble – with new lapels, stacked and hand-stitched – doesn’t feel out of place on the top. mountain roads because of technical progress and research going into the material.

Carrot pants made of silk or cashmere are technically treated to make them waterproof and are padded with wool yarn; rubber leather padded with piles of jerseys; Short, jacket-length coats are worn over, technical silk and ripstop wool or layered anodized shirts inside look cozy but at the same time we can resist the heat. weather.

Sartori’s emphasis was on “hybridization”, emphasizing that “the definition of species is out of date,” no longer distinguishing coats from outerwear.

He layered the look – jacket, bra and pants – on the same material in three different weights, in a way he believes “simplifies the look”. Finally, the palette has been tweaked to eight colors allowing for easy mixing and matching, from white, slate gray and black to chocolate brown, eggplant, brass, and the now-signature Vicuna.

Knitwear is the “king of the season,” he says, as he parades thick, chubby sweaters in honor of the “art of healing” — damned global warming.

https://wwd.com/runway/mens-fall-2022/milan/zegna/review/ Zegna Men’s Fall 2022 – WWD


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