YouTube to reduce the YouTube Originals division in the future
After six years of working on various products, YouTube officially ended the current operation of the YouTube Originals division.
YouTube’s subdivision won’t be discontinued entirely, but the Google-owned video service will significantly scale back Originals’ operations going forward.
YouTube chief business officer Robert Kyncl noted that the decision was made as part of a larger refocusing effort within the company, focusing on the continued growth of the YouTube Partner Program, now available attracts more than two million creators. The platform has paid out over $30 billion to creators, artists and media companies over the past three years, and it wants to explore new opportunities in areas where investments can make an impact. larger motion.
Instead of a vast base of Originals being worked on behind the scenes, YouTube will now focus on funding programs related to Black Voices and the YouTube Children’s Foundation. There is also mention of continued use of the Creators Short-Term Fund and the Direct Shopping program.
The foundation will honor its commitment to ongoing programs. We’ll be reaching out to the creators involved in any of these projects shortly.
The Originals division, founded in 2016, was previously led by YouTube’s global head of original content Susanne Daniels, who is leaving the company in March after seven years.
While in full production, the YouTube Originals brand created a variety of shows featuring featured creators from the platform, such as YIAY Time: The Game Show with jacksfilms, documentaries, musical performances and non-content from famous celebrities like Will Smith, Kevin Hart, Taylor Swift, etc. Arguably its most successful production is Cobra Kai, the karate boy The sequel series released two seasons as YouTube Originals before being picked up by Netflix for a third season in 2019, reaching a much larger audience and seeing a second wave of success.
https://dotesports.com/news/youtube-to-reduce-youtube-originals-division-moving-forward YouTube to reduce the YouTube Originals division in the future