Y2K, Pink, Prepare, Craft Knife – WWD

Y2K fashion, pinks, handmade knits and preppy looks are the best-selling trends for spring 2022, as reported by the spring 2022 catwalk from Moda Operandithe trunk displays the results.

Y2K style, reminiscent of the early 2000s, makes a triumphant return with ready-to-wear club mini dresses, low-rise bikini tops, low-rise pants, three-piece prints and neon lights. Items in bold are trending up with sales up 75% this season compared to spring 2021, according to Moda data.

Specifically, ready-to-wear club mini dresses are up 64% in sales compared to spring 2021 and late-season bikini tops are up 26% in sales this season compared to spring. year 2021.

According to Moda, Siedrés kaleidoscope pants are the best-selling pants of the season, with 25% of shoppers buying the whole thing. Other best-selling prints include Brandon MaxwellNouveau silk mini dress, Des Phemmes poplin-dyed shirt, Alexis vibe maxidress and Johanna Ortiz midi dress.

In addition, Miu Miu’s miniskirt, reminiscent of the hottest pop stars of the era, also sold well. Among Miu Miu’s best-selling items are pleated chino mini skirts with low pockets, followed by low-rise chino pants.

Moda notes that bikini tops from designers like Tom Ford, Maxwell, LaQuan Smith and David Koma are “officially the new top-out – better suited for a night on the town than a trip to the beach.”

Between small addresses work best Matching the Y2K trend was a Des Phemmes embroidered tie-dyed corset and embroidered satin minidress, Alex Perry’s Halsey elongated minidress and Mach & Mach’s bow tie minidress.

Another hot trend for spring is set as “Handmade Stories”. Intricate weaves and trims dominated spring collections, and crocheted styles saw a 97% increase in average costs.

According to Moda’s results, the top crochet pieces are from Gabriela Hearst, Etro, Giambattista Valli, Magda Butryn and emerging talent Alejandra Alonso Rojas. Moda notes that customers are also focusing on raffia for spring, with the material making up 10% of the top 50 outfits.

As for the highlight of the season? Hearst’s kai raffia dress is Moda’s second best-selling dress by sales for spring 2022.

Gabriela Hearst

Best selling books from Gabriela Hearst.
Thomas Concordia

A third hottest trend for the season is pink. Next to black and white, pink emerged as the best-selling color. Whether it’s a ruffled evening gown or soft blush sequins – especially those Oscar de la Renta, Maxwell, Giambattista Valli, Carolina Herrera, Maticevski and Zimmermann – pink is the clear winner. In fact, pink sales are up 120% compared to spring 2021.

Also on Moda’s top trending list is what they call “The New Prep”. Moda notes that preppy is ready for a comeback, but not in the way that customers are used to. Influenced by the rise of classic tennis uniforms and the rise of Princess Diana’s “off-duty” style, designers have begun to adopt modern trends in clothing. tailor-made college wear, with a particular focus on jackets, polos and stripes. This season, striped items saw a 114% increase in sales compared to last spring.

Specifically, the cabbage stripes are having a moment, especially at the third best-selling label of this stem show season, Brandon Maxwell, whose most popular pieces include a plaid top, a striped waist shorts, and a beach towel with a matching bag.

Moda also has strong results with gingham, which is said to have been elevated to new heights by Maxwell, as well as Wes Gordon of Herrera, who reimagined it as a sequined party dress. According to Moda, the “fashion polo,” seen in Prada, Jonathan Simkhai, Victoria Beckham, Peter Do, Hearst and Maxwell, emerged as a must-have top piece of the season. Moda has seen polo style sales double seasonally, with Maxwell’s liquid-tipped polo becoming the top seller all spring 2022.

The Blazer has also come back strong for spring. Bestsellers are Johanna Ortiz’s Tierra Del Olvido linen jacket, Lena Hoschek’s Regina Blazer jacket, Maxwell’s oversized two-piece jacket, and Mach & Mach’s cropped fleece jacket.

Another big trend for spring and summer is beach wear. Customers seem to be planning trips to warm-weather locales, as evidenced by pareo sales trending up 1,060% year over year.

Overall, Moda has found that its customers are looking to invest in higher quality items and have adopted a more sustainable mindset of “buy less but better”. They seem to get fewer high-quality investments that will last for many seasons rather than the bulk of lower-quality items. The average unit retail cost of spring 2022 items sold is up 58% compared to spring 2021. Moda noted that new customers are investing in high-value specialty items, especially Evening wear, in particular, has seen a strong resurgence in return to social events.

In fact, Moda has seen the average unit retail cost for spring 2022 wear increase 39 percent compared to spring 2021. According to their data, white outfits are trending up 41 percent in sales this season compared to last year. Brides are shopping and investing heavily in outfits for all sorts of wedding-related events, with the average retail price up 52% ​​year over year. Spring 2022’s best-selling white dresses include Valentino’s embroidered mini dress, Zimmermann’s linen silk gown, Valli’s organza embroidered mini dress, and Maticevski’s tulle mini dress.

Furthermore, capes, trains and special volumes by key designers, such as de la Renta’s ombré raffia embroidered gown and Valli’s ruffled silk gown, along with tops Herrera’s V-neck capes and Valentino’s floral embroidered tulle gowns, are on the rise.

Finally, after living in loose-fitting sweatpants for so long, Moda customers are opting for body-conscious glamor and sex appeal. Customers are not afraid to show a little skin. Dresses with cleavage detail saw sales increase by 97% year over year. Topping their list of bestsellers were Monot’s bow detailing mini skirt and their tailored bodice mini dress, Acler’s Melrose’s split-cut Maxi dress, and a blend mini dress. Cotton by Mach & Mach and a midi cutout dress by Significant Other’s Jacy.

The cities that spent the most on the Spring 2022 trunk shows in order of gross receipts were Manhattan, Dubai, Beverly Hills, London, Los Angeles, Chicago, Miami, San Francisco, Houston, Riyadh, and Dallas. For bestsellers in two main cities: Manhattanites shop for elaborate evening wear, with Rodarte’s hand-beaded strapless maxi dress receiving the most orders, while shoppers in Dallas chooses to invest in a timeless but equally glamorous staple: Tom Fordleather jacket.

Moda sees that runways still reign as an important tool for engagement and conversion. This season, Moda introduced “Show in 30 Seconds,” a social-first video that gives followers a ticket for full virtual access to Time Week’s most coveted shows. Page. Featured brands, including Brandon Maxwell, Tom Ford, Peter Do, LaQuan Smith and Jonathan Simkhai, drove new customers 122% year-over-year and 115% sales growth.

Moda also saw an 86% increase in new customers for purchasable runway video trunk shows when compared to those brands in spring 2021. Those new customers were spend 145% more on these long-haul plans, when compared to new customers of the same long-distance plans in spring 2021.


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https://wwd.com/fashion-news/designer-luxury/moda-operandi-top-sellers-spring-2022-y2k-pink-prep-handmade-knits-1235010400/ Y2K, Pink, Prepare, Craft Knife – WWD


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