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Xinhua Silk Road: High-quality dev. of Liuyang fireworks cultivates unique Hunan cultural brand |

BEIJING, July 12, 2021 /PRNewswire/ — Liuyang fireworks, a geographical indication product in China and a featured product in Liuyang, a county-level metropolis in central China’s Hunan Province, helps Hunan to construct a singular cultural model by pursuing high-quality improvement.

As a world fireworks manufacturing and commerce base, Liuyang boasts an output of fireworks that accounts for greater than 85 p.c of the nationwide whole, with a gross sales quantity taking over 60% of the world.

Through the years, Liuyang fireworks has undertaken the fireworks shows of main occasions at dwelling and overseas, selling the export of conventional Chinese language tradition, contributing to the Belt and Street building, and fostering the opening-up of Hunan.

Liuyang fireworks boasts the whole-industry-chain benefit, and might notice custom-made manufacturing of high-end and main fireworks shows by controlling uncooked supplies, manufacturing course of enchancment, analysis and improvement of fireworks show tools, format and design, and different associated hyperlinks in an all-round manner, mentioned Zhong Ziqi, a nationwide intangible cultural heritage heir and chairman of Dancing Fireworks, a fireworks firm in Liuyang.

Liuyang fireworks focuses on creativity, scene expertise enlargement, and the mixture of science and expertise with the town, in order to advertise the mutual prosperity of fireworks tradition and the town.

Liuyang has strongly supported and beneficial 12 artistic design base enterprises to develop the home cultural tourism fireworks market by introducing cross-industry abilities to create immersive gentle and shadow carnivals with fireworks as the principle character, and inspiring producers to maintain innovating and producing merchandise that meet the wants of customers.

From January to June, fireworks enterprises in Liuyang carried out 900+ cultural tourism fireworks shows in lots of provinces, municipalities and autonomous areas, with a complete quantity of 120 million yuan, accounting for about 85% of the home market share.

As a world analysis middle for fireworks and the hometown of fireworks in China, Liuyang has been actively bettering the standard of the fireworks, and made 300 cutting-edge improvements within the subject of security and environmental safety, together with new environment-friendly firecrackers, regenerated plant fiber firework outer tubes, and so on.

Town can also be dwelling to a number of nationwide organizations and {industry} establishments for fireworks, and is the biggest expertise and expertise gathering place within the world fireworks {industry}.

Liuyang is making efforts to shift its fireworks tradition from a Chinese language tradition to a world tradition.

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