Xbox needs to finally deal with the Activision Blizzard elephant in the room

When it comes to the game world, there is no news of the size and scope of Microsoft reached an agreement to acquire Activision Blizzard for quite a long time. Indeed, when the news broke that Microsoft will own Activision Blizzard (or ABK) it rocked social media right from its core. Hardly anyone remotely involved in the industry talks about anything else.

When the shock and the surprise wore off, questions started popping up on social media. At the top of the list is “how Microsoft in the end? “Ultimately, this deal means that the Xbox maker will put up $68.7 billion to buy a company that was once two separate entities. Those two separate entities have been hugely popular. famous and powerful in their own video game world with titles like Call of Duty and World of Warcraft under their respective umbrellas.


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There was another question that slowly began to gain real interest alongside all the others not long after the acquisition became news. It’s a question that doesn’t necessarily need to be answered today, but it’s certainly one that needs to be answered at some point, and it can’t wait that long. That question is, “when will Xbox address the sizable elephant sitting in the corner of the room, wearing an Activision Blizzard t-shirt?”

Deliberately absorbing a struggling company

Activision wall logo

It’s entirely possible that there are some people out there who don’t know the full history of Activision Blizzard or why the company is having so many financial problems. After all, the main reason this deal went down is, at its core, the fact that ABK’s stock price is falling and it doesn’t look like it will turn around without real help. Instead, Microsoft bought the company and “saved” it from itself. There was even a moment when everyone involved in this deal sang “kumbaya” and both Microsoft and Activision Blizzard executives spoke a good game about harmony and the desire to work together.

On the surface, it looks like any other big business deal. That’s not to say there’s no reason to worry. Talking about the scale of monopoly that Microsoft will become once the deal is smooth begins almost immediately. But there’s something even worse when it comes to ABK and its CEO, Bobby Kotick.

Activision Blizzard has really had a bad couple of years. Sure, there have been a few titles from the development studios that did well, but that’s not the be-all and end-all. The fact of the matter is that when most people think of Kotick’s company, they probably think of a place whose work environment is deemed so toxic that many states have filed lawsuits against them. Some Investors of Activision Blizzard also filed a lawsuit.

The lawsuit is bad enough for any company, but there are some companies that could come out of nowhere simply saying the allegations were overblown or false. Several other companies may be able to tackle the small issue aimed at specific people affected by this type of toxic work environment.

That’s not to say it’s good for a company to be in a situation where such accusations happen. But it seems that not too many companies in the video game industry have made accusations as pervasive as Activision Blizzard. That certainly seems underlined by the fact that just a day before this big deal was announced, the upper echelons of Activision announces layoffs 37 employees and disciplined 44 others for misconduct.

It will be quite an impressive task to find anyone in the video game community who can recall a time when an industry company announced a misconduct discipline against 81 employees at once. It certainly seems like this kind of move is like admitting that things have gone very wrong for a very long time. However, it also seemed like a move, combined with the big news the next day that the company was trying to signal that things were getting better. now Microsoft has come along.

RELATED: Sony Stock Plummets after Microsoft announced plans to acquire Activision Blizzard

Sweeping everything under the rug is not an option

video game preservation industry

It’s likely that both Xbox and ABK are hoping that news of the deal will at least dampen talk of the company’s workplace problems later on. That can certainly be inferred from the boss of Microsoft Satya Nadella’s review of Bobby Kotick on an earnings call shortly after the acquisition went public. On that call, Nadella said he was “grateful” for Kotick’s work trying to change things for the better at home. Call of Duty producer. That certainly raised some difficulties but in the long run it probably only made it all the more important that the Xbox finally really and truly resolved the situation.

After all, Xbox isn’t always on top of the fight and ignores what’s happening with Kotick’s company. It was just a week ago Phil Spencer went public with the comments about how his company will have to reassess its relationship with Activision. People can hardly forget those remarks now that the two entities will become one. If anything, it’s likely those comments will be made over and over again, for Spencer.

There is also a ABK workers strike that Spencer will have to deal with. The workers union that is leading that strike wasted no time reminding everyone involved that it was around and paying attention to what happened next. And what happens “next” needs to be Spencer, and several other higher ups at Xbox, tackling the giant elephant in the room where everything has happened at Activision Blizzard over the past few years.

In any uncertain terms, the company cannot take any further steps or make any further statements that would make the company appear to be fine with any amount of variation. The controversy has been handled by Kotick and its regime. There have been a number of people directly affected by that toxic work environment who worried that everything would be swept under the rug.

It is important to note why lawsuits are filed and investigations are ongoing and why over 81 Activision Blizzard employees have lost their jobs or been punished in some way. Real people have been hurt by Activision Blizzard’s actions and both. At this time, Microsoft looks like a white knight Go in to save a company that is struggling for some people. To continue to be seen as the one who can fix everything that went wrong, the company must actually resolve the controversy and outline what it intends to do.

To be fair, despite the comments from Nadella praising Kotick, there are reports that ABK director is completely on his way out after the formal agreement is made. That was a very good start. But that move may have to wait until next summer. Spencer and his gang couldn’t wait to talk about how not only was what happened at Activision Blizzard, but they needed to outline exactly how they would avoid it. that happened again under their watch.

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