‘World News Tonight’ Again Wins Viewers During Olympics – Deadline

NBC Nightly News with Lester Holt received key demographics throughout the two weeks of the community’s Olympics protection, whereas World Information Tonight with David Muir continued its streak atop complete viewers.

Final week, Nightly Information drew 1.44 million viewers within the 25-54 demo, in comparison with 1.34 million for World Information Tonight and 798,000 for CBS Night Information with Norah O’Donnell. The Holt-anchored newscast additionally topped within the 18-49 demo, with a median of 1.05 million, in comparison with 924,000 for World Information Tonight and 571,000 for CBS Night Information.

The Muir-anchored newscast has been main within the demos to date this season. Final week it additionally once more received in complete viewers, with 7.43 million, in comparison with 6.92 million for Nightly Information and 4.79 million for CBS Night Information.

ABC and NBC each trumpeted their feats in Tuesday information releases, a combination of uncooked numbers, promotional information and in-the-weeds stats.

ABC Information famous, for instance, that World Information Tonight’s No. 1 exhibiting amongst complete viewers was the primary time in 29 years that it had finished so throughout the two weeks of a Summer time Olympics.

NBC Information, which featured Holt anchoring from Tokyo for 16 consecutive days, centered on its demo leads. Instance: “ABC’s World Information Tonight by +93,000 (+7%), rising its benefit over ABC by +86% versus the prior week. Nightly Information additionally beats CBS Night Information by a whopping +638,000 (+80%), its largest lead over the community in 39 weeks (since week of 11/2/2020).” Within the 18-49 demo, NBC Information mentioned that Nightly Information was the one program to see development, up 3%, or 32,000 viewers.

For additional Nielsen scorekeeping functions, Holt’s newscast was retitled Nitely Information as a result of Olympics protection preempted it in some markets. ABC Information, in the meantime, famous that the retitled telecasts are excluded from NBC’s season averages.

Total, Olympics Nielsen ratings themselves were down, significantly, from 2016.

https://deadline.com/2021/08/world-news-tonight-david-muir-olympics-nbc-nightly-news-lester-holt-1234812512/ | ‘World Information Tonight’ Once more Wins Viewers Throughout Olympics – Deadline


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