Workers and unions find power in tech tools like Facebook, Signal and Zoom in their labor battles

On Oct. 13, eight days after 1,400 Kellogg manufacturing plant workers went on strike, the union posted a photograph to its public Fb web page. The picture depicts a employee picketing throughout an evening shift amid a downpour. The caption, written by Jeff Jens, a packing troubleshooter at Kellogg and social media supervisor for The Bakery, Confectionery, Tobacco Employees and Grain Millers Worldwide Union (BCTGM) Native 50G, reads: “Nighttime — torrential downpour — fireplace is drowned out — BUT Native 50G stands sturdy and our picket signal is greater now than ever earlier than!”