LONDON – Visual Talent, the British publisher behind fashion magazines Wonderland, Man About Town, and Rollacoaster, are recommending a brilliant biennial title called Amazing aimed at women 30 and older.
The premiere issue, which will be released on Friday, November 25, attracts the attention of actresses including Jennifer Connelly, Camille Cottin, Sheila Atim, and Rose Byrne; singer-songwriter Natalie Imbruglia, and model Helena Christensen.
Other highlights include a story about the French hotel renaissance and a fashion shoot with British model Eliza Cummings.
Jennifer Lynn, editor of Amazing, says the new title is “a more adult proposition” than the group’s other youth-focused titles. She describes JournalTheir readers are “shrewd, stylish and well-traveled.”
She added that the Amazing launch also fills a gap in the group’s portfolio and allows it to include more celebrities.
The older demographic should also appeal to luxury advertisers looking to speak to a affluent crowd, most likely already made a name for themselves in their careers and home lives. The launch issue attracted a lot of support from advertisers, especially from Omega, Christian Louboutin, Louis Vuittonand Fendi.
“With Wonderland, the focus has always been on youth and the next generation. The core demographic is 16 to 30 year olds, and talent and editorials reflect that. With that in mind, having to turn down incredible stars, simply because they don’t speak to Wonderland readers, seems like a waste,” she said.
While consumer-oriented fashion magazines have been severely impacted by the rise of social media and the pandemic, Lynn believes that “there is still room in any market for something truly authentic.” special” exists and develops.
The magazine, priced at £9.95, will be distributed in the UK and US through Visual Talent’s existing distribution network and offers global delivery through its website and Instagram account.
https://wwd.com/business-news/media/wonderland-publisher-new-fashion-title-amazing-1235003380/ Wonderland Publishing Reveals Amazing, A New Fashionable Title – WWD