Woke Politics Backfire as NBC’s Olympics Coverage Hits Ratings Rock Bottom

Go woke, go broke.

On this case, NBC was the intermediary in an Olympics the place most of the athletes had been lower than thrilled to be representing the US.

On July 26, for instance, there have been solely 14.7 million individuals watching primetime protection — a 49 % drop from the 2016 Olympics and a 53 % decline from the 2012 Olympics, Fox News reported.

These scores are so poor that the community started re-airing commercials for advertisers at no further cost.

The Monmouth College Polling Institute launched a poll displaying that 43 % of Individuals didn’t have a lot curiosity in watching the video games by any means.


Woke Politics Backfire as NBC’s Olympics Coverage Hits Ratings Rock Bottom

Patrick Murray of the polling institute instructed Fox Information that the explanation might need been the politicization of the video games by some athletes.

“The Olympic spirit is a bit dampened this yr,” he mentioned.

“The delay from final yr and lack of spectators have taken the sting off the standard anticipation and pleasure for this occasion. However the emergence of Black Lives Matter within the sports activities world has additionally led to a backlash amongst some Individuals.”

Hammer throw competitor Gwen Berry made headlines when she turned away from the American flag on the Olympic trials and raised a clenched fist through the Tokyo Video games.

Did you watch the Olympics?

“I’m simply right here to characterize, man,” she mentioned final week, CNN reported.

“I do know lots of people like me, a whole lot of athletes like me, lots of people are scared to succeed or converse out. So long as I can characterize these individuals, I’m superb.”

Berry additionally had an “X” written on her hand in protest through the closing.

Fencer Race Imboden did the identical factor, saying he did so in “help of athletes of shade, Ending Gun violence, and all of the athletes who want to use their voice on the platform they’ve earned,” in accordance with CNN.

Shot-putter Raven Saunders crossed her arms throughout her medal ceremony, explaining later that the “X” was “the intersection of the place all people who find themselves oppressed meet.”


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Then there’s U.S. soccer captain and social justice connoisseur Megan Rapinoe, who led the cost in kneeling in protest earlier than her crew’s video games.

“It’s a possibility for us to proceed to make use of our voices and use our platforms to speak concerning the issues that have an effect on all of us intimately in numerous methods,” Rapinoe mentioned, in accordance with The Associated Press.

“We have now individuals from Group USA, from all around the nation, from all backgrounds, and folks actually from all around the world for each different crew so I clearly encourage everybody to make use of that platform to the most effective of their capability to do essentially the most good that they presumably can on the planet, particularly as all eyes are on Tokyo these subsequent couple weeks,” she later added.

Rapinoe and her crew went on to complete a disappointing third in Tokyo.

Whereas they definitely have the correct to protest, Individuals have the correct to show off the tv after they really feel their nation is being insulted or disrespected.

There have been many athletes who had been extraordinarily patriotic on the world stage, however the social justice warriors have develop into martyrs within the institution media and have monopolized the protection.

Cable television is already a dying medium, and wokeness could possibly be the nail within the coffin.


anti-woke, identity politics, Japan, NBC, Olympics, politics, sports, sports media, television, US news, wokeness | Woke Politics Backfire as NBC’s Olympics Protection Hits Rankings Rock Backside


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