The UEFA Euro 2020 event is ready to come back to an thrilling conclusion on Sunday evening when England take on Italy within the last at Wembley Stadium – doubtlessly giving the England crew their first win in a serious worldwide soccer event since 1966.
It’s set to be an exciting finish to the competitors which has been a very long time coming as a result of coronavirus outbreak – with Euro 2020 considered one of many sporting and social occasions that needed to be postponed when the entire world went into lockdown.
However, whereas the delayed event has taken place in 2021, it has retained the identify Euro 2020.
Why didn’t UEFA change the identify to mirror the delay?
Fret not, now we have the reply, and it’s not as difficult as you may suppose…
Why is Euro 2020 not referred to as Euro 2021?
UEFA acknowledged that the rationale why the identify remained is to ‘hold the imaginative and prescient’ of the competitors, however what it actually boils right down to is a matter of cash and price.
Altering the identify would have required an costly rebranding marketing campaign, as most of the tie-in merchandise and logos had already been designed for Euro 2020.
Work on all of the supplies related to the competitors, from match balls to merchandise, would have began lengthy earlier than it was postponed, and to overtake all the things wouldn’t have been an economical determination.
In an official assertion, UEFA stated that holding the identify will ‘moreover function a reminder of how the entire soccer household got here collectively to reply to the extraordinary circumstances of the Covid-19 pandemic, and of the troublesome occasions that Europe, and the world, needed to undergo in 2020.’
‘This alternative is in step with UEFA’s dedication to make UEFA Euro 2020 sustainable and to not generate further quantities of waste. Numerous branded materials had already been produced by the point of the event’s postponement. A reputation change for the occasion would have meant the destruction and replica of such gadgets.’
Something to make it really feel as if the final 12 months by no means occurred is okay by us…
What was the unique date for Euro 2020?
The event was initially scheduled to happen from 12 June to 12 July 2020.
It was postponed to scale back the strain on public companies throughout Europe whereas additionally permitting for home leagues to return to regular following their suspension within the wake of the coronavirus outbreak.
Euro 2020: Every thing it is advisable to know
The UEFA Euro 2020 event is lastly going down after being delayed final 12 months, with video games being performed from June 11 – July 11 2021.
You’ll be able to learn extra about Euro 2020 here.
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