What We Know So Far About Ariana Grande’s r.e.m. beauty Brand

Clearly, we right here at Attract have intensely excessive beauty-product requirements — ones that apply even to our favorite celebrities’ brands, private biases be damned. They won’t all be our do-or-die favorites, however one thing tells us Ariana Grande’s goes to be very particular. That is proper; Grande has confirmed through Instagram that her cosmetics model, r.e.m. magnificence, is, certainly, a factor… and it is hitting digital cabinets fairly quickly. 

We do not have many surefire particulars apart from that, however we are able to make a number of speculations based mostly on what we have seen throughout the web. For one, we all know the model has an official Instagram account with the deal with, which has been posting snapshots of mysterious billboard commercials situated in New York Metropolis and Tokyo, Japan. That account leads us to, which we are able to solely assume is the place we’ll be capable of buy Grande’s magnificence merchandise come launch day. You’ll be able to join electronic mail updates there to know precisely when that’ll be. 

Grande’s authorized paperwork offers us perception to the merchandise themselves, too. The trademark filing for r.e.m. magnificence covers a variety of make-up merchandise together with however not restricted to concealer, eye shadow, lipstick, lip gloss, forehead pencils and gels, highlighter, and eyeliner. Whew! Contemplating Grande’s signature black cat-eye, we’re keen to wager (or no less than hoping) {that a} liquid eyeliner pen will likely be one of many first merchandise on that roster. 

If we all know something, it is that no matter merchandise Grande provides her followers will likely be blockbuster hits, if her previous fragrance launches are something to go by. We’ll maintain this submit up to date with each reality we are able to glean of this launch — within the meantime, maintain a really shut eye on that Instagram account. 

Extra on celeb magnificence:

Now, see see Sophia Bush’s 10-minute magnificence routine:

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