Commercial printing is a term that encompasses forms of business print production, though the particular industry of a business may affect the printing product type that the company will need. Popular sectors include the likes of advertising, magazine publishing, graphic design, book publishing etc.
Commercial printers offer a number of popular services including the design and printing of marketing materials like letterheads, business cards and brochures. Businesses will need to make an informed decision as to what type of commercial printing is best suited to their requirements.
Offset lithography is a type of commercial printing in which a printing plate features an image of the desired content and after inking that image will be the only part of the plate to hold the ink. That image can then be offset to a rubber blanket and then onto the desired printing surface.
One of the greatest advantages of offset lithography is that it means that almost any flat surface can be printed on, including cardboard, paper and plastic. Rolls of paper are made use of by offset lithography machines to cope with the high volume of work needed by businesses, with those rolls being fed through four printing units to ensure the highest possible quality results.
Offset lithography is used for the production of many products including books, posters, stationery and newspapers.
Digital printing is perfect for businesses that are looking for personalised printing and short runs, and offers a real chance for creativity within the field of commercial printing. There are nearly limitless options with marketing material with this technique, which is also very cost-effective.
Digital printing can be done very quickly and makes full colour printing more viable. This method is often used on letters, banners, menus, labels, newsletters, point of sale goods and other business products that need to be customisable.
Large format printing is used by businesses looking to make a real impression. Also known as display print, POS and wide format printing, large format printing allows businesses to be able to print graphics onto almost any size of material.
Because size is the important consideration here, speciality production equipment has to be used that is able to accommodate considerably bigger dimensions than the norm. Large format print materials can be used by businesses to draw attention or offer quick reference as either free standing or flat-wall hanging items. The visual appeal mixed with this kind of versatility makes large format printing very popular with businesses.
Large format printing tends to be utilised in the production of signs, floor graphics, pop-up displays, billboards, wallpaper and more.
Businesses are making LED UV printing a popular choice as it represents the highest imaginable quality printing and makes for a very impactful first impression. Vivid and sharp picture quality is guaranteed by this technique while ensuring fast turnaround times.
LED UV printing is also more eco-friendly, using less power than more traditional methods, while remaining highly versatile.
Prospectuses, catalogues, magazines, leaflets, handbooks and posters have all been produced with LED UV printing.
Many factors go into commercial printing, one of which is making use of the right commercial print technique to help ensure the high quality of the finished product for your business.
Finding print solutions that live up to your business needs and standards is hard, so finding a leading print solutions company you can trust is important.