Lifestyle

What to Know, Products, Date – WWD

Jennifer Aniston is the newest superstar to launch their very own model.

The actress teased her upcoming model, known as LolaVie, on her Instagram on Thursday, sharing two photographs of her at a photoshoot with the caption, “One thing’s coming.” Aniston tagged the LolaVie Instagram account within the photographs. The LolaVie Instagram web page contains three photographs with the model’s launch date of Sept. 8.

In line with the U.S. Patent and Trademark Workplace, a trademark was filed for LolaVie in July 2019 for beauty merchandise equivalent to “lotions for face and physique, non-medicated soaps for face and physique, non-medicated preparations for care of the pores and skin, bathtub gel, deodorant and hair care preparations.”

One of many photographs on the LolaVie Instagram reveals a blurry picture of a beauty product with condensation, probably hinting at a bathe product. The LolaVie web site gives prospects to enroll in updates on the model. Below the model’s emblem seems the motto, “Naturally You.”

LolaVie is Aniston’s first model, nevertheless she’s launched into many enterprise ventures within the magnificence trade all through her profession. Aniston beforehand held a partial stake within the Unilever-owned hair care model Dwelling Proof, and served as its spokesperson till she bought her share in 2016.

Aniston additionally signed because the chief creative officer of collagen-based ingestible brand Vital Proteins final 12 months, the place she is helping in product improvement and showing in advert campaigns. She’s additionally been a longtime spokesperson for skincare model Aveeno.

The actress beforehand created a perfume in 2010 beneath the identify LolaVie.

“It’s been a year-and-a-half journey,” she told WWD about the fragrance. “I’d been requested to do issues earlier than, and it by no means felt natural. However when Leon [Falic, president of the Falic Fashion Group] approached me to be concerned with the method from inception to fruition, I assumed, ‘This may very well be a inventive expression.’ And it’s turned out to be an extension of myself versus slapping my identify on one thing.”

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https://wwd.com/fashion-news/fashion-scoops/jennifer-aniston-beauty-brand-lolavie-1234908117/ | What to Know, Merchandise, Date – WWD

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