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What teens want: Nike gear, Chipotle burritos and Snapchat

How do youngsters spend their money and time?

Seems, they’re shopping for Chipotle
CMG,
+0.21%

burritos and Nike
NKE,
-0.44%

gear after they’re not scrolling by way of Snapchat
SNAP,
-0.38%
,
based on funding agency Piper Sandler’s
PIPR,
-0.64%

newest younger client survey.

The agency simply launched its semi-annual research project devoted to unraveling the spending and utilization habits of American adolescents. It surveyed 10,000 teenagers with a mean age of 15.8, quizzing them on their preferences.

Chick-fil-A, Starbucks
SBUX,
+0.71%

and Chipotle
CMG,
+0.21%

dominated teenage meals tastes, with Chipotle leapfrogging over McDonalds
MCD,
+0.77%

because the third most most well-liked restaurant for teenagers, based on the survey.

Nike
NKE,
-0.44%

was the overwhelming favourite clothes model for the eleventh straight 12 months, as 27% of respondents mentioned the swoosh was their best choice — no different model reached even 10%. However Lululemon
LULU,
+0.25%

and fast-fashion e-commerce firm Shein have gained marketshare lately, and had been cited as the highest clothes model for five% and 4% of teenagers, respectively.

See additionally: Will you let your child trick-or-treat this Halloween? Here’s how the CDC says to do it safely

When it got here to procuring on-line total, nonetheless, Amazon
AMZN,
+1.27%

 was the highest e-commerce web site for 56% of respondents, whereas the following model, Shein, was the favourite of 9% of the kids surveyed.

Snap Inc.
SNAP,
-0.38%

was as soon as once more the favourite social media model, as 35% of teenagers most well-liked it over some other firm. However TikTok is sizzling on its heels, with 30% of teenagers naming the video-streaming web site as their favourite social media platform. Instagram’s reputation has slipped, nonetheless: 22% of teenagers named the Fb-owned photo-sharing web site as their social media selection, which is down considerably from its peak of 31% in spring 2020.

What’s extra, legacy social media brands like Facebook
FB,
+0.20%

and Twitter
TWTR,
+2.39%

are actually beneath messaging platform Discord when it comes to teen choice. It’s more bad news for Facebook, which has been beneath fireplace as a whistleblower has accused the company of putting profits over the safety of its teen customers on Fb and Instagram. What’s extra, Fb apps had been down for nearly six hours on Monday, which might find yourself costing the company millions of dollars.

Teenagers surveyed in Piper Sandler’s report additionally claimed to be getting concerned in digital belongings comparable to cryptocurrency and non-fungible tokens (NFTs), notably males.

Among the many surveyed teenagers, 9% declare to have “bought bitcoin
BTCUSD,
+0.34%

or one other cryptocurrency,” with 81% of these teenagers figuring out as male. These gender divide additionally held true for figuring out NFTs, as 33% of male teenagers mentioned that they had heard of them, in comparison with 10% of females.

https://www.marketwatch.com/story/what-teens-want-nike-gear-chipotle-burritos-and-snapchat-11633546684?rss=1&siteid=rss | What teenagers need: Nike gear, Chipotle burritos and Snapchat

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