What is the Material Girl trend on Tiktok? Viral Trends, Explained

Photos via TikTok

Whether you use TikTok or not, you may have heard about its latest trend. App users are raving about “Material Girl” and using the song as the soundtrack for videos on the popular platform. Before the recent trend, many people thought that Madonna’s 1985 hit the same name is making a comeback, but it simply isn’t. The low-pitched tune is the brainchild of reality TV star and rapper Saucy Santana, who started out in the entertainment industry as a makeup artist for rap duo City Girls.

What is Material Girl song?

Stemming from a similar purpose to Madonna’s pop classic, “Material Girl” encourages vanity in all of us. The purpose of the song is to flaunt frivolous luxuries for all the ‘material’ pleasures life has to offer. As Madonna put it, “the guy with the cold cash is always the Mister Right.”

“Material Girl” started a new TikTok trend where users show off and exaggerate their wealth and material possessions while Saucy Santana’s song plays in the background. As always with TikTok, some users created particularly amusing situations. Check out Saucy Santana’s official “Material Girl” music video as well as some of the song’s TikTok apps below.

Some TikTok users used the song while focusing on the gym while others reflected the nostalgia of having to leave school for a date and return to McDonald’s for lunch, in the face of jealousy. Great envy of classmates.

Given its popularity, Saucy Santana even joined the viral trend of its own with a video that has received over 2.8 million views.

The “Material Girl” trend originally started in November, but with the arrival of new gifts for the holiday season and the expectation of a great New Year’s display, the trend has gained renewed attention. back in recent weeks.