What Is a ‘Ganni Girl’?

Ditte and Nicolaj Reffstrup met on the dance flooring at a celebration, fell in love, and married seven months later. They’re the Danish duo behind Ganni, considered one of Denmark’s most famous trend labels; the model has come to be outlined by its mixture of events and buddies and a laid-back method to trend. For its debut coffee-table guide, Ganni: Gimme More, the model tapped New York–based mostly multidisciplinary artist and mannequin Richie Shazam to {photograph} what it means to be a “Ganni Woman” within the Massive Apple.

“Being a artistic in New York is such a wrestle, making ends meet and with the ability to assist your self,” Shazam informed the Lower. “How does one survive in New York? I’ve been ready to try this by carrying 30 completely different hats. I’m at all times grinding. I’m at all times hustling. So the smoke and mirrors of “You’re doing so effectively” is simply me attempting to pay my lease and make it work.”

That’s Shazam’s definition of the “Ganni Woman”: somebody who has constructed a neighborhood, is about her enterprise, and “has her eyes on the prize.”

Shazam’s relationship with Ganni additionally started on the dance flooring, after the label’s 2019 trend present. It was a “bonding expertise” that was uncommon for a lot of cold-shoulder trend occasions, after which they left Copenhagen feeling impressed and embraced. Since then, Shazam stated, it has been “an ongoing dialog and long-term friendship.” In 2020, when Shazam launched a photograph sequence to lift funds for the Marsha P. Johnson Institute and For the Growls to safeguard Black trans lives, Ganni offered the prints on its web site to drive donations, telling Shazam, “We need to aid you in no matter methods we will to assist your artistry in addition to the bigger causes at hand.”

For his or her Ganni editorial, Shazam needed to supply an trustworthy portrayal and depiction of the New York lady crew whereas capturing over the course of a month, in the course of the top of the pandemic final 12 months. What transpired had been documentarian-like depictions of the New York Ganni ladies — similar to musician Ruby Aldridge, artist Laila Gohar, and skater Yasmeen “Yaz” Wilkerson — at house or of their studios.

“We’re simply maintaining it actual,” Shazam stated. “It was a really intimate expertise with me and every of my buddies in that second as a result of we had been additionally catching up, spending a couple of moments photographing however then ingesting a espresso. Now with the ability to see my images within the guide is such an unimaginable feeling. And it’s impressed me to make a complete guide of my images. That’s what I feel could be essential — not only for myself however for my neighborhood.”

https://www.thecut.com/2021/10/what-is-a-ganni-girl.html | What Is a ‘Ganni Woman’?


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