Weekend Max Mara, Max & Co. to Unveil New Capsules – WWD

In the fall of 2022, Max & Co. collaborated with Efisio Rocco Marras, the fashion designer’s son Antonio Marras. The Pony Ride collection will hit stores in September.

Efisio Marras was born in Alghero, Italy, in 1991, and moved to Paris after high school to attend The New School’s Parsons School of Design, where he became interested in various creative fields. There he had the opportunity to attend programs at Central Saint Martins in London, at Temple University in Tokyo and at the School of Visual Arts in New York, where he developed an interest in photography. For many years he was in charge of the I’m Isola Marras collection and developed other capsules, such as the LBM 1911, one of the brands in the Mantua portfolio, Italy– manufacturer of men’s suits based on Lubiam.

This is the second such initiative by Max & Co., which last September partnered with Margherita Maccapani Missoni on a capsule collection for spring 2022. Weekend Max Mara, Max & Co. to Unveil New Capsules – WWD


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