Wardrobe Turning Celebrities’ and Influencers’ Style Into Cash – WWD

Wardrobe, a peer-to-peer rental market for luxurious, designer and classic manufacturers, has been signing influencers and actresses to show their closets into money.

Influencer and actress Olivia Culpo’s closet launched as we speak at midday. Among the many gives are a white floral two-piece set worn on set of her film “Venus as a Boy,” which premiered on the Tribeca Movie Competition this summer time, a Retrofete inexperienced gown sequin gown worn for her twenty eighth birthday and an Alexis emerald inexperienced lace gown worn to her brother’s wedding ceremony.  A lot of the gadgets hire for about $21.25 to $24.45 for 4 days. All proceeds can be donated to charity.

Others who will can be sharing their closets are Sophia Bush, Nina Dobrev, Leon Bridges, Mickey Guyton, Antoni Porowski, Rocky Barnes, Marquita Pring and Aly Michalka.

Bridges, an America soul singer, author and producer, for instance, is renting a cropped Bode jacket worn on the Hollywood Bowl present in 2018, a customized Leon Bridges cardigan and two-tone Dickies overalls worn on “The Tonight Present Starring Jimmy Fallon” in 2018.

CAA government Adam Friedman advises on superstar technique.

Adarsh Alphons, founder and chief government officer of the Wardrobe, mentioned this fall they’re giving clients entry to style worn by well-known people, after selectively onboarding a handful of influencers to see how they carried out on the app.

“By borrowing from the closet of an aspirational particular person, customers kind a tangible relationship with them that’s as actual because it will get — identical to borrowing out of your finest good friend’s closet,” Alphons mentioned. “Influencers and celebrities love Wardrobe as a result of it’s a brand new option to earn from their type, kind an genuine and direct relationship with their viewers, and take a stance on style sustainability.”

Wardrobe makes use of a community of dry cleaners to retailer, clear and ship garments that individuals — well-known or in any other case — need others to hire.

Wardrobe launched in beta in 2018, in New York Metropolis in 2019 after which nationwide in 2020. Lately, a $4.1 million seed spherical was led by Sluggish Ventures and joined by Basis Capital and Casper cofounder Neil Parikh. The corporate has skilled sturdy progress since its launch.

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