Vuarnet Designer Boramy Viguier Explores Mystical Mountain for Fall – WWD

If the video announcing Boramy Viguier as the creative director of French ski and eyewear brand Vuarnet teased glamorous skiing activities, its sequel showcases his first collection for The brand takes on a more epic, fantasy mood.

But don’t expect any of the Parisian designer’s recent forays to turn out to be great things to play here. When asked for his inspiration, Viguier said he’s captured the essence of the brand with the idea of ​​mountain-ready suits – “almost like workwear” as he did. speak.

Also floating in the category of technical garments, ready-to-wear and misguided accessories – eyewear – is also the futurism that founder Jean Vuongrnet, an Olympic champion, once embodied. The aerodynamic, almost sparse and almost all black look of the Cue Viguier.

Among the highlights were the small blobs of color adorned with the graphic plays on the firm’s first release; An intarsia knit jacket with an artemisia bloom or a ski jacket, or equally effective outerwear for those skiing moments like in an icy urban setting.

“The great thing about this brand is that it has a solid legacy – alpine skiing rather than equipment – ​​as most just capitalize on their innovation,” said Mr. Viguier, pointing to another piece of the company’s legacy. it: made in france.

The brand, which is quietly updating its flagship stores – Paris in late 2021, New York this year – is also planning to offer the range through its e-commerce site and through the network. network of retailers they are currently building. Vuarnet Designer Boramy Viguier Explores Mystical Mountain for Fall – WWD


Linh is a Interreviewed U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Linh joined Interreviewed in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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