Vuarnet Designer Boramy Viguier Explores Mystical Mountain for Fall – WWD

If the video announcing Boramy Viguier as the creative director of French ski and eyewear brand Vuarnet teased glamorous skiing activities, its sequel showcases his first collection for The brand takes on a more epic, fantasy mood.

But don’t expect any of the Parisian designer’s recent forays to turn out to be great things to play here. When asked for his inspiration, Viguier said he’s captured the essence of the brand with the idea of ​​mountain-ready suits – “almost like workwear” as he did. speak.

Also floating in the category of technical garments, ready-to-wear and misguided accessories – eyewear – is also the futurism that founder Jean Vuongrnet, an Olympic champion, once embodied. The aerodynamic, almost sparse and almost all black look of the Cue Viguier.

Among the highlights were the small blobs of color adorned with the graphic plays on the firm’s first release; An intarsia knit jacket with an artemisia bloom or a ski jacket, or equally effective outerwear for those skiing moments like in an icy urban setting.

“The great thing about this brand is that it has a solid legacy – alpine skiing rather than equipment – ​​as most just capitalize on their innovation,” said Mr. Viguier, pointing to another piece of the company’s legacy. it: made in france.

The brand, which is quietly updating its flagship stores – Paris in late 2021, New York this year – is also planning to offer the range through its e-commerce site and through the network. network of retailers they are currently building.