Vogue China Launches Gen-Z Friendly Supplement

Timothée Chalemet covers the primary concern of Vogue+ out of Vogue China. Leewei Swee

The bi-monthly print version, referred to as Vogue+, is designed to cater to a youthful viewers and successfully replaces Vogue Me, the sister publication to Vogue China that former editor Angelica Cheung launched in 2016 to cater to Millennials. 

The primary version of Vogue+, which introduced itself as “a platform for the collective ‘us’ over the lone ‘me’ or ‘you’” on its Instagram account Friday, was guest-edited by actor Timothée Chalamet. 

This spring, Margaret Zhang joined Vogue China as editor in chief following Cheung’s exit. Lily Chou, former Vogue Me editor and founding father of Rogue Style E book, Lily Chou is claimed to be the top of the brand new Vogue+ challenge.

Be taught extra:

China’s New Generation of Fashion Media Powerbrokers

What can manufacturers count on from former deputies who rose by way of the ranks of the trade and have taken the reins from predecessors with larger personalities and extra energy?

https://www.businessoffashion.com/information/media/vogue-china-launches-gen-z-friendly-supplement | Vogue China Launches Gen-Z Pleasant Complement


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