Vivienne Westwood Debuts New Bridal Styles With Sustainable Option – WWD

With many brides now moving on with their postponed wedding date plans, Vivienne Westwood rolling out multiple floors bride collect.

Shoppers this season can choose from three capsule collections: made-to-order, couture and Andreas Kronthaler for Vivienne Westwood look. Just as every bride has a different style, so do the three signs.

As part of the designer’s efforts to adopt more sustainable practices, smaller scale production is appreciated. The incorporation of eco-friendly fabrics is also included in this combination. Bridal collections, made to order and designed, sampled and handcrafted in the UK. The sophisticated process involves the use of traditional tailoring techniques with historic and experimental cutting.

With longevity in mind, Westwood’s couture team is offering brides a new upgrade. To reduce climate waste and prolong the life of their clothes, shoppers can re-sewn their wedding gowns after the wedding. By choosing from luxurious fabrics, dyeing options, silhouette adjustments, beading and other embellishment options to be done by the designer’s tailors at her London studio, the The cape can be remade so that it can be worn on many occasions.

Sustainable practices have permeated weddings. Vintage wedding gowns, real estate jewelry, post-wedding pre-wedding blooms, and donating leftovers to local food banks are just a few ways. Pronovias recently launched a “Second Life” initiative to encourage brides to wear their wedding gowns again.

As several areas including London have relaxed pandemic-related restrictions, many betrothed couples are planning to hold their wedding ceremonies this year. Some have gone ahead and held weddings in civic services or smaller gatherings, but they have postponed larger festivals. According to Statista, Westwood is one of many designers committed to operating the global wedding dress business, which is estimated to be worth $43.5 billion.

The design firm opted for a bridal show this month to match its global retail launch at its Davies Street store in London, as well as in its Milan, New York and Los Angeles locations. Most brands usually launch new collections, during the April and October wedding markets.

Designed for a sense of new beginnings, made-to-order styles feature sheer fabrics, transformative designs and three-dimensional silhouettes. An exposed corset, layered tulle and embroidered flowers are some of the finishing touches.

Westwood’s custom bridal collection includes 15 gowns and nine styling patterns offered in a variety of fabrics and finishes. SustainabilityMindful shoppers can choose from eco-conscious fabrics like recycled ivory tulle and FSC-certified viscose as a vegan alternative to silk and satin.

Meanwhile, the couture collection draws inspiration from key women associated with art and literature, from ancient Greek heroines to the present. This collection features crystal and pearl embroidery, signature Chantilly lace and three-dimensional floral motifs. Opera coats studded with pearls and polished ostrich feathers are from the selection. There are also touches like pastel roses on the lace and tulle curtains, as well as embroidered love notes on the transparent veil.

In Andreas Kronthaler for Vivienne Westwood’s bespoke bridal collection for Spring 2022, customers will find dresses of varying proportions. More body-confident brides may be drawn to the Marilyn Monroe-inspired hourglass silhouette or the contemporary interpretation of the Marie Antoinette gown reminiscent of 18th-century Versailles court gowns. .

Along with beaded tulle, white silk moire and Chantilly lace, there are white feathers, silk taffeta bows and patchwork tulle boleros. The looks are from the spring 2022 runway collection presented in Paris and they can be measured for each customer.