Vitamin Shoppe Enters Sponsorship With Olympic Gold Medalist David Taylor – WWD

Wellness life-style firm The Vitamin Shoppe has entered a brand new sponsorship settlement with champion wrestler and new Olympic gold medalist David Taylor.

Vitamin Shoppe sought the 30-year-old American freestyle and folkstyle wrestler and Scraplife Attire member to symbolize the corporate for being a world-class athlete, but in addition for his dedication to well being and wellness. Based on Vitamin Shoppe chief government officer Sharon Leite, Taylor will symbolize Vitamin Shoppe’s “dedication to high quality, innovation and experience in all the services we offer our clients.”

“David Taylor is a world-class athlete of the very best caliber in addition to an inspiring advocate for wholesome residing,” mentioned Leite. “That sort of ardour is one we share at The Vitamin Shoppe in our personal dedication to supporting our clients on their journeys of lifelong wellness. We’re thrilled at David’s distinctive accomplishments this summer time on the world stage, which is a testomony to his coaching, dedication and ability. Each well being fanatic at The Vitamin Shoppe applauds David’s victory and we’re proud to be a really small a part of his supporting staff.”

Taylor and the corporate first started discussions in early 2021 earlier than the Olympic trials for the Tokyo 2020 Summer time Olympic Video games. He made the staff and later entered the partnership with the corporate. Vitamin Shoppe isn’t an official Olympic sponsor, however Taylor caught to his vitamin routine that features ingesting a gallon and a half of water and electrolyte powder to remain hydrated.

Taylor suffered a setback in 2018 when he tore his ACL, which prohibited him from competing, however he mentioned he was able to wrestle in 2020 for the Olympic Video games. ”Having the additional 12 months is one thing that benefited me,” he mentioned concerning the Olympics postponement to 2021. “Once I was 8 years previous, my dad mentioned to put in writing my objectives down and I wrote that I wished to win an Olympic gold medal. Many youngsters don’t know what they need at that age, however I knew then. It was my ardour — I wished to be the perfect within the nation and the world and I did that.

“The Olympic Video games is a lifelong physique of artwork,” he continued concerning the partnership and his vitamin. “What makes the Olympics troublesome is you must be the perfect on the earth and the perfect on the earth at that particular time. I’ve issues I do and I wished to stay to my routine, however Vitamin Shoppe despatched me merchandise I can incorporate because the Olympics are over.”

Taylor is at the moment making ready for the 2021 World Championships that can start Oct. 2 in Oslo, Norway, in addition to the 2023 Summer time Olympic Video games in Paris. “It’s an excellent alternative to win a world championship and Olympic title in the identical 12 months. I’m in the perfect form of my life.”

Vitamin Shoppe additionally sponsors determine skater Bradie Tennell, who earned the bronze medal on the 2018 Winter Olympics in Pyeongchang.

Leite mentioned the COVID-19 pandemic introduced unprecedented challenges for the corporate however discovered customers in search of efficacious merchandise for his or her bodily, emotional and psychological well-being. She added that the corporate is launched an “innovation-focused format” with same-day supply by Instacart, in addition to increasing in Asia and Central and South America, launching a “CBD HQ” merchandising technique and a franchise mannequin. | Vitamin Shoppe Enters Sponsorship With Olympic Gold Medalist David Taylor – WWD


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