Vegan Bag Company Lambert to Unveil Montreal Flagship – WWD

TORONTO — In a world crammed with sensible vehicles, telephones, TVs and extra. it simply made sense to Mélissa Lambert {that a} purse’s design must also be sensible for in the present day’s 25- to 35-year-old lady who leads an energetic way of life.

In 2017, Lambert, then an energetic skilled pregnant together with her second little one, got here up with the concept of making a model of multipurpose vegan leather-based purses that had been sensible but stylish, versatile and made folks’s lives simpler 24/7.

“The inspiration for launching Lambert got here from my very own wants as a result of my very own bag was a large number,” mentioned mom-of-three Lambert, who then launched into a irritating, unending search to discover a multifunctional, animal-free diaper bag that will be simple on the attention, simple to take care of and meet all her each day carryall wants.

“I simply wished one thing that was daring, stylish and sensible,” she advised WWD. “However all you possibly can discover again then if you happen to had been pregnant or a younger mother had been these ugly flowered luggage — the type your boyfriend would undoubtedly by no means wish to use.”

Mélissa Lambert

Mélissa Lambert
Courtesy of Mélissa Lambert

Quick-forward to 2021 and in the present day, the model provides a spread of sustainable and inexpensive vegan leather-based luggage, backpacks and equipment, together with vegan leather-based wallets, pouches, journey equipment, key chains, toiletry luggage and lunchboxes.

Furthermore, since March 2020 Lambert has seen a 200 p.c improve in its e-commerce website that serves the U.S. and Canada markets. That exponential development led to the revealing of Lambert’s new two-story, 3,000-square-foot flagship in Montreal, which opens to the general public on Friday.

“We’re opening flagships. Not quite a lot of firms are doing this now on account of COVID-19,” Lambert advised WWD. “But it surely’s time to offer customers the sort of product and repair that may wish to make them return right into a retailer. With this new flagship, we wish to make our customers really feel as particular as in the event that they had been getting into Louis Vuitton though we aren’t a brilliant high-end retailer like Vuitton.”

With plans to develop into the remainder of Canada over the subsequent two years, Lambert is out there in 20 factors of sale throughout the nation. It additionally has orders with Simons and Frank and Oak to create back-to-school product for fall.

But these strides ahead all hinge again to 2017 when the model started with the net launch of simply three objects: The Sara, a bag for on a regular basis use; The Charlotte backpack, and The Mia diaper bag.

Different objects had been quickly added, with all her merchandise retailing for between 100 and 200 Canadian {dollars}.

Lambert’s luggage had been freed from any environmentally dangerous PVCs and had been PETA-certified, so no animals had been ever damage of their manufacturing, “even within the glue used to create them,” Lambert mentioned.

Now celebrating its fourth anniversary, all of Lambert’s collections can be showcased within the new flagship situated within the Plateau Mont-Royal, which provides totally different zones the place clients can uncover the product traces — together with three new totes for fall. Right here, customers can get their initials monogrammed onto a bag for a charge of 20 Canadian {dollars}. “However this service will solely be obtainable at this flagship, not on-line. We wish to construct a neighborhood with this flagship,” mentioned Lambert, whose analysis and improvement staff is now within the means of sourcing apple vegan leather-based in addition to resilient fake leather-based made out of greens, which they hope to incorporate in future collections. | Vegan Bag Firm Lambert to Unveil Montreal Flagship – WWD


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