Vanessa Hudgens is the face of Fabletics’ newest product, “Velour,” a line that today is made entirely of fabric.
“Following the successful launch of the Fabletics Lounge, we wanted to create a new collection for consumers that features comfort, style and versatility, while creating a unique spin on velor, ” Felix del Toro, Fabletics director of design and sales, said WWD in an exclusive statement. “As 2021 draws to a close, we’re seeing more and more consumers wear sunglasses outside as part of their everyday wear. We have created a collection that can be both fashionable and comfortable. With the launch of Velour, Fabletics has reinvented the fabric of the 1970s for the modern woman of today.”
Targeted at 18- to 45-year-olds, the 32-piece collection is the brand’s first release as part of a new “lifestyle” category. Rooted in activewear, the company – founded in 2013 by TechStyle Fashion Group – also introduced men’s essentials, sleep and “cold weather”.
Priced from $12.95 to $69.95 (discounted “VIP” pricing for subscribers to the brand’s flexible membership program), the new line showcases the latest designs and 70s-influenced styles, including jumpsuits, biker shorts, high-waisted pants, and jumpsuits.
“This Velour collection is so incredible that when I put it on, my whole mood changes,” Hudgens said in a statement. The actress is currently starring in Netflix’s “The Princess Switch 3,” as well as “Tick, Tick… Boom!” “The pieces are fun – fun to touch, fun to wear and definitely fun to style. Each theme is bold, colorful, fun – and most of all, comfortable. I was thrilled when Fabletics approached me to be the face of this campaign, and even more excited when I saw the pieces in person. Once you feel this fabric, you will never want to wear anything else. The brand has reinvented crossbody bags for today’s modern woman. ”
https://wwd.com/fashion-news/fashion-scoops/vanessa-hudgens-fabletics-velour-1235006831/ Vanessa Hudgens New Model launches new Fabletics category, Velour – WWD