The Staples Center is no more. Early, it will be renamed to Crypto.com Arena. The rename is the largest naming rights deal ever with an estimated $700 million, and it will begin to be called Crypto.com Arena starting December 25, 2021.
After announcing that the iconic arena was being renamed, Vanessa Bryant shared a photo on Instagram, It was a snap of the outside of the Staples Center and she captioned it “Forever Be known as the house Kobe built.”
It’s no surprise that Vanessa Bryant feels strongly about Staples Center, the only name the arena has ever had. After all, Kobe Bryant has spent most of his career playing in the iconic arena, which first opened in 1999. Kobe Bryant helped Lakers win five NBA titles while it was known as the Staples Center (The Staples Center also saw the kings of Los Angeles win two Stanley Cups while calling the arena home.)
In 2020, the Los Angeles City Council considered renaming a stretch of Figueroa Street to Kobe Bryant Avenue, operated by the Staples Center. The decision to rename the street has not yet been made. In January 2020, Kobe Bryant, his daughter Gianna, and seven others were killed when the helicopter they were traveling in crashed down a hillside in Calabasas, California.
https://www.cbssports.com/nba/news/vanessa-bryant-reacts-to-lakers-staples-center-being-renamed-crypto-com-arena/ Vanessa Bryant Reacts To The Lakers Staples Center Renamed Crypto.com Arena