Urban Outfitters Launches UO Summer Class of 2021 HBCU Capsule – WWD
Urban dressers released the special edition UO Summer Class 2021 HBCU Capsule Collection, an exclusive collection of student clothing and lifestyle accessories.
It was designed by the UO Summer Class of 2021, a 10-week internship and mentoring program for five students recognized for their academic excellence and creative talent, in partnership with three Historically Black Colleges and Universities – Howard University, Clark Atlanta University, and North Carolina A&T State University.
The students worked with Urban dressers purchasing team to design a 24-piece clothing and lifestyle collection that celebrates the cultures and communities of their respective schools.
“Being able to share our resources with the talent of HBCU, and work alongside these students’ creativity as they develop their own products, has enriched the Summer Classroom not only for our students but also for every UO employee who has participated in the program,” said Dalila Shannon, Urban Outfitters women’s division sales manager and summer class counselor.
Outfits include a Champion sweatshirt and a long-sleeved T-shirt featuring the student’s original graphic.
“Grading college, creating a collection that will last not only in UO, but also at your alma mater, is one,” says Tiara Arnold, director of career and professional development at Clark Atlanta University. experiences that only a few can say they’ve been a part of.”
Part of the cover are three Ebbets Field Flannel premium business coats representing Howard, Clark Atlanta, and North Carolina A&T University featuring student interpretations of the college staple.
The capsule is rounded off by tote bags, caps and playing cards.
With the success of its first UO summer internship, Urban Outfitters will continue the initiative in 2022, expanding the program to other HBCUs.
The collection, officially licensed by CLC, the nation’s leading college licensing company, is available for purchase exclusively at Urban Outfitters e-commerce and includes a charitable donation to those the student’s respective graduate. This initiative will introduce a behind-the-scenes look at the collection’s design process, highlighting each individual student, their background, and what inspired their design.
The students are Dacia Redmond of Clark Atlanta University (also recipient of the 2021 Virgil Abloh “Post Modern” Fashion Scholar Award); U’lia Hargrove of North Carolina State University A&T; Jasmine Logan of Clark Atlanta University; Jalen Bradford of Clark Atlanta University, and Janae Claxton of Howard University.
Retail is $20 for playing cards, $38 for jackets, $45 for Ts, $54 for sweaters, and $700 for varsity jackets.
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https://wwd.com/business-news/retail/urban-outfitters-uo-summer-class-of-2021-hbcu-capsule-collection-1235017680/ Urban Outfitters Launches UO Summer Class of 2021 HBCU Capsule – WWD