Uniqlo Reveals Winter Uniforms for Swedish Olympic Teams – WWD

TOKYO—Uniqlo on Thursday revealed its official uniforms that will probably be worn by the Swedish Olympic and Paralympic groups throughout the upcoming Winter Video games in February. The Beijing Video games will mark the second Olympics through which Uniqlo is the official clothes sponsor for Crew Sweden, after the Tokyo Video games this previous summer season.

In an unique interview with WWD, Masahiko Furuta, Uniqlo’s chief designer and challenge lead for the corporate’s Olympic and sports activities design, mentioned how the corporate’s LifeWear idea knowledgeable the design of the uniforms. The providing is extra streamlined than that of Tokyo 2020, which the designer mentioned was a deliberate selection made by Uniqlo.

“The gathering relies on our design philosophy of ‘easy made higher’ and ‘much less is extra design,’ the identical as Tokyo 2020 and our sports activities ambassadors’ attire,” Furuta mentioned. “We must always decrease the gathering merchandise rely as a result of we have now to ship each single merchandise, so we have to simplify issues. In order that’s the sustainability standpoint.”

To be able to hold the uniforms easy whereas additionally having the ability to deal with a spread of temperatures each outside and inside totally different venues, Furuta and his crew examined the attire in three totally different temperatures which can be typical to a Beijing winter: 50 levels Fahrenheit, 32 levels Fahrenheit, and 14 levels Fahrenheit. What they got here up with was what the designer calls a “good layering system” consisting of 4 distinct layers that may be worn on their very own or collectively.

Uniqlo Sweden olympics

Crew Sweden’s official ski and snowboard competitors put on, designed by Uniqlo

The bottom layer designed for the athletes is a brand new heat, dry cloth developed by Uniqlo. Furuta mentioned that the athletes examined the three variations of the model’s well-known Heattech line, however discovered them to be too heat for lively pursuits. As a substitute, the brand new cloth, Extremely Stretch Dry, provides insulating and wicking properties with out the chance of overheating. It additionally has a excessive stretch functionality, so it strikes with the physique simply.

The second layer is Uniqlo’s stretch fleece. Primarily based off the corporate’s in-line merchandise, the items designed for Crew Sweden differ in that they’re textured to offer air flow whereas additionally becoming the contours of the physique. The fleece used within the uniforms can be produced from recycled polyester.

The athletes’ third layer makes use of Uniqlo’s Extremely Mild Down, however with a novel development. Moderately than being quilted or bonded, the 2 materials that encase the down are literally woven collectively in a cross sample. Furuta mentioned that along with wanting extra subtle and utilizing much less yarn, this technique of development retains sizzling air inside higher than conventional strategies.

Lastly, the outer layer that will probably be worn by athletes at occasions corresponding to outside medal ceremonies relies on Uniqlo’s Hybrid Down jackets. Nonetheless, the Olympic and Paralympic variations are “extra high-end and extra high-performance,” in response to Furuta. Once more, their development is extra subtle, with puffy tubes of down insulation combining with strategically positioned vents in order that athletes can regulate their physique temperature to go well with the atmosphere. For Paralympians, the underside hem of the jackets has been raised and rounded barely within the again, so as to enable freedom of motion even for wheelchair athletes.

Uniqlo Sweden Olympics

Crew Sweden’s official uniforms for press occasions and journey, designed by Uniqlo

“For Paralympians, a very powerful factor was that they’ve the very same uniforms as Olympians; they didn’t wish to look any totally different,” Furuta mentioned. “So we created the identical items however tailored their form so as to match the wants of every particular person athlete.”

Along with Crew Sweden’s official clothes for medal ceremonies, media appearances and different non-competition occasions, Uniqlo was additionally contracted to offer uniforms for 4 particular person sports activities. It has designed competitors put on for the freestyle snowboarding, freestyle snowboarding, moguls, and curling occasions.

Final 12 months, Furuta visited Switzerland along with members of the Swedish Olympic Committee and a few athletes so as to take a look at samples of the gathering in precise winter circumstances. The design crew additionally made use of Uniqlo’s purpose-built laboratory so as to guarantee most high quality and efficiency.

“Within the lab, we are able to set the precise temperature and humidity ranges which can be typical of a Beijing winter, and that permits us to decide on the precise right cloth thickness and different qualities,” Furuta mentioned.

Uniqlo Sweden Olympics

Crew Sweden’s official curling competitors put on, designed by Uniqlo

Along with high quality and innovation, one other theme for this winter’s Swedish Olympic and Paralympic uniforms is sustainability. About 70 p.c of the gathering makes use of recycled supplies, together with nylon, polyester and down. As well as, the darkish navy colour used on the outer layer of hybrid down is achieved by utilizing pure indigo dye.

Just like the Tokyo 2020 assortment, a few of the items worn by the athletes may also be tailored right into a shopper line, which is able to hit Uniqlo shops later this 12 months. Whereas they gained’t be precisely the identical as these used within the Video games, they may make use of the identical materials and improvements.

“It’s like an inside collaboration,” Furuta mentioned. “We designed the Olympic and Paralympic uniforms based mostly on current in-line gadgets, however then additionally the improvements that we made will in flip inform future enhancements on in-line items.” | Uniqlo Reveals Winter Uniforms for Swedish Olympic Groups – WWD


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