Twitch Rivals is signing a multi-year take care of one of many world’s hottest cryptocurrency platforms.
This partnership with Crypto.com will start with the upcoming Twitch Rivals: Final Problem occasion, going down later this week on Nov. 4. Ultimate Challenge can be a two-day occasion that includes among the streaming platform’s greatest stars, together with xQc, Hasan Piker, Delusion, and extra.
With this new partnership, Crypto.com could have its branding on full show, together with different promotional segments for the model throughout this occasion and different Twitch Rivals occasions going ahead.
“We’re extraordinarily excited so as to add Twitch Rivals, the house of esports, to our rising portfolio of the world’s finest manufacturers in sports activities,” mentioned Kris Marszalek, co-founder and CEO of Crypto.com. “With well-over 1 billion players worldwide, followers of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”
This isn’t the primary time that Crypto.com has partnered up with an organization within the esports house. Earlier this 12 months, Fnatic signed a five-year, $15 million deal with the crypto change. Different world esports orgs equivalent to TSM, Astralis, Natus Vincere, and Virtus Pro have additionally taken on high-profile crypto partnerships.
Partnering with Twitch Rivals is one other avenue of “bringing the increasing cryptocurrency market to the forefront of esports,” in line with the corporate’s press launch.
“Twitch Rivals has constructed a loyal and world group of next-gen followers,” mentioned Lou Garate, Twitch’s head of world sponsorship gross sales. “Via our partnership with Crypto.com, we’re wanting ahead to persevering with to create new and thrilling moments to drive engagement for our passionate and tech-savvy viewers.”
https://dotesports.com/streaming/information/twitch-rivals-takes-on-crypto-com-as-official-global-marketing-partner | Twitch Rivals takes on Crypto.com as official world advertising and marketing companion