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Tula, Tatcha Named Top Skin Care Influencer Marketers – WWD

The epoch of the full-glam influencer could also be coming to an in depth.

Knowledge from Tribe Dynamics exhibits that as skincare recognition swells throughout platforms, profitable manufacturers are ushering in a brand new set of aesthetic guidelines.

Make-up should still have the lead in quantity by EMV, mentioned Conor Begley, president of Tribe Dynamics, however manufacturers are profitable on skin-forward content material in rising numbers. “What we’re seeing throughout the class is a broad decline. Persons are diversifying their content material and creating much less about make-up,” he mentioned, including that light-coverage manufacturers like Ilia and Kosas have been amongst these displaying development. “Make-up will proceed to get extra whole quantity, simply because it’s simpler to speak about and extra visible in nature, however that’s purely from a quantity standpoint.”

To that finish, skincare is more and more widespread with youthful customers and the platforms they frequent, resembling TikTok. “Fuller-glam manufacturers have had a more durable time. Once you take a look at content material on TikTok, you don’t see lots of heavier make-up content material. You see extra skincare,” Begley added. “It’s a altering of the guard by way of what customers are preferring.”

Right here, the highest 10 skincare manufacturers in August 2021, ranked by EMV.

  1. Tula
  2. Tatcha
  3. Glow Recipe
  4. Summer season Fridays
  5. Kiehl’s
  6. Drunk Elephant
  7. Supergoop!
  8. Youth To The Folks
  9. Caudalie
  10. First Assist Beauty

FOR MORE FROM WWD.COM, SEE:

Tribe Dynamics’ Top Brands, Influencers

Data Finds Consumer Credit Is Taking a Hit as BNPL Surges in Pandemic

Executive Moves at MAC Cosmetics, Tom Ford, Tatcha

https://wwd.com/beauty-industry-news/beauty-features/tula-tatcha-top-skin-care-influencer-marketers-1234951554/ | Tula, Tatcha Named High Pores and skin Care Influencer Entrepreneurs – WWD

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