Top 5 Future Ecommerce Trends: Here’s what to Expect for 2022

Whether people are planning a trip to witness the Firefly launch or looking for a new winter jacket, they love the convenience of completing their purchases without leaving home. So, there’s no stopping the surge of eCommerce sales. Even during the COVID-19 pandemic, when most other industries suffered, online shops kept winning new customers. And the statistics are remarkable: globally, people spent over $25 trillion in eCommerce stores during the crisis.

But the most exciting days for the internet shopfronts are yet to come. Several emerging trends are bound to completely change future strategies behind eCommerce marketing, brand management, automation, etc. And every web-based business that wants to grow and get ahead of competitors needs to know these new directions. If you also want to join the momentum and lead your enterprise to a prosperous 2022, then check out the top five eCommerce business trends in this article. Here we go.

1. Everyone in Ecommerce Moves Towards Adapting the Omnichannel Strategy

Regardless of their eCommerce platform, many online businesses give people additional access to their services via different channels like email, live chat, Facebook Messenger, etc. The idea behind this approach, the omnichannel strategy, is to engage clients and nurture leads wherever they are. People don’t have to make an effort to contact a company themselves. Its representatives are already present on different platforms, ready to answer messages, phone calls, emails, etc.

Let’s take a look at some more reasons why the omnichannel strategy has become so popular:

  • Making your products available across multiple platforms simplifies the purchasing process for your clients. And the simple truth is that the easier it is to buy something from you, the more likely people will take out their credit cards. So, the omnichannel strategy has the potential to increase your profits.
  • The omnichannel strategy also encourages repeat purchases. Once someone has become your client, you can retarget them via emails, social media, etc. And don’t worry about annoying people. Fans of your products will appreciate that you keep them in mind and send new recommendations based on their purchase history.
  • Pretty much all online shoppers love being able to easily reach their favorite brands’ customer service or buy a new product from a preferred platform. That means the omnichannel strategy increases customer satisfaction. And here’s the no-brainer: the happier your clients are, the more they’ll buy from you.
  • With the help of tools like Kissmetrics or Google Analytics, you can track customer behavior across platforms. The acquired information allows you to grow your business in eCommerce, meaning you’ll uncover your most popular products and can focus more on producing these.

Convinced to give the omnichannel strategy a try? Here’s how to make the cross-channel shopping experience as seamless as possible to your clients:

  • Use the before-mentioned analytics tools to learn about customer preferences and make your offers as personalized as possible. For example, you can account the times of day a segment of your audience is most active online. Send them offers during these specific hours, and you’re much more likely to engage them.
  • Make sure your website gets optimized for smartphone screens. That’s where most of your clients will find you.
  • Keep your purchase options varied. Most eCommerce software enables you to offer your clients different ways to pay for your goods. Some people might prefer paying online and getting the merch delivered to their doorstep, while others would like to pick it up from the store. Catering for both will help you make more sales.

2. Get Ready for Voice Commerce

Voice commerce is on the rise, and more than half of US households plan to get smart speakers in the next three years. Google Assistant and Alexa are already helping people schedule their days, make online purchases, wake them up in the morning, and lots more. And the technological advancements that make the voice search features possible are getting more accurate every year. Both Google and Alexa’s developer Amazon move towards using regional languages in their software to make the shopping experience seamless for everyone regardless of their location.

So, what can you do right now to get in on the trend? The first thing is to optimize your eCommerce website design and content for voice search. Start by identifying the phrases people might use when searching for something similar to your products and services. Then, embed the keywords in your posts, videos, picture alt tags, etc.

But eCommerce SEO for voice searches is not only about producing content around the most popular keywords. When people talk to their smart speakers, they often look for answers to their questions about a product. So, if your content provides valuable advice that answers the most common questions, you have a high chance of attracting and engaging your potential buyers. For example, if you’re selling bicycles, you might want to create content around tips on how to change bike tires. If people find actionable tips from your posts, they are more likely to buy your merch.

Another way to prepare your company for voice searches is to allow users to navigate your mobile app and website using speech. Even better: make it possible to purchase your products via voice command. It makes the buying process much more convenient. And that’s bound to lower your cart abandonment rate. Plus, a cutting-edge feature like voice checkout would help you stand out from your competitors in 2022.

3. Demonstrating Care for the Environment Will Increase Your Sales

We live in an age where no one, including businesses, can stay unconcerned about environmental issues. Even one of the biggest and best eCommerce platforms, like Amazon, has promised to reduce its carbon emissions in the upcoming decades. So, if you want to stay relevant as a company, it’s vital to hop in on this trend of eco-friendliness. For example, including recycling old materials in your manufacturing process shows that you’re willing to invest in preserving the environment. Here are some other practices you can adopt to attract new clients in 2022:

  • Make a plan for your contributions to the environment and tell your audience about it. Clearly defined goals and deadlines make you accountable for your claims and increase green consumers’ trust in your enterprise.
  • Make an inventory of all your products and spot the items you could replace with eco-friendly alternatives.
  • Cut down on energy consumption in your business. Sometimes as little as completely turning off the equipment after work can be enough to reduce your electricity spending.
  • Refrain from using paper documents. Instead, you can email your receipts and get the “paperwork” done via digital files.
  • Go for environmentally friendly packaging like wrapping sheets made of recycled or biodegradable materials.

4. Highly Customized Experiences – the New Normal

We’ve already briefly touched upon the subject of personalizing consumers’ shopping experiences, but let’s dig deeper. When it comes to developing your eCommerce business, ideas around personalization can give your revenues the needed extra push for 2022. That’s because receiving content that looks like it’s intended for them only makes your clients feel valued. And everybody likes that. Plus, people are more likely to read through your messages and emails if the offers get tailored to their needs. So, in a nutshell, personalization increases trust in your company, which boosts customer engagement. All that leads to making more sales.

Here are some ways to make your recipients feel special:

  • Whenever a customer or someone who has subscribed to your newsletter types a product into the search bar on your website, you can send them an offer for similar products. At the same time, if someone hides a recommendation, there wouldn’t be any point in showing them the item once more.
  • You can also offer complementary products to whatever one of your customers bought. For example, if they got a new bed, you can now entice them with discounted linen, blankets, pillows, mattresses, etc.
  • Artificial Intelligence (AI) tools enable you to take personalization a step further. They can capture your clients’ buying patterns and online behavior in great detail to make accurate predictions of their future purchases. That enables you to send out messages that get the highest conversion rate.

5.  Mobile Commerce Will Dominate eCommerce

Mobile shopping is an ongoing trend that is very likely to continue in the following decades. Firstly, almost everyone these days owns a smartphone. And they love using the device for socializing, getting information, making video calls, and purchasing products. Experts believe that the sales that go through mobile phones will increase to over 70% from all eCommerce sales next year. So, optimizing your content for viewing via a phone screen is a must for every web-based company. Put yourself in the customers’ shoes for a second. When you’re on a commute and want to buy something, but the checkout page doesn’t display on a smartphone, how fast would you abandon your cart? In a few seconds, probably.

Luckily, whether you’ve got your shop on a free eCommerce website, or a paid service provider, the host has often taken care of the mobile view. But it’s better to double-check and, when needed, work with a web designer to ensure people get the most out of your site on a mobile device. Let’s take a look at some more steps you can take for your business to become 100% smartphone-friendly:

  • Use Google’s Mobile-Friendly Test to examine your site. All you need to do is to enter your store’s URL, and you’ll get an overview of possible loading issues and the overall responsiveness of your pages.
  • Test your site regularly by simply visiting it with your smartphone. See how easy it is to navigate the menu, product pages, etc.
  • Pay extra attention to all the problems at the end of the purchasing process and make it as smooth as possible.

But perhaps the best way to cater to people using smartphones would be to develop an app for your business. It might take a long time to build one (three to nine months), but the benefits of having an app make up the time and effort. The app allows you to remind yourself on people’s phones every day. They’ll see your logo on their screens and get notifications. Plus, whenever someone who has downloaded the application wants to buy something from you: the app makes it super easy. With only a few taps, a customer can choose a product, pay for it, and wait for the package to arrive. But unless you’re a skilled coder, you are not likely to build an app successfully by yourself. Instead, check out eCommerce jobs and service providers in your area and hire a qualified web developer to handle the technical side of it.

In Summary

So, this was our overview of what the future holds for eCommerce. The industry expands quickly, and it’s not always easy for business owners to keep up with all the innovations. But following the trends outlined in this article should give your online shop a good start for 2022.

Firstly, regardless of which eCommerce website builder you used, it’s vital to keep your communication lines open across all the popular platforms. Secondly, when optimizing your pages for Google search, make sure to include the keywords people would use when searching via speech. Next, try to keep in mind that most consumers prefer brands that support an environmental cause. So, start incorporating eco-friendly solutions into your business.

Then, all that’s left to do is customizing your clients’ experiences and make sure everything gets optimized for the mobile view. Sounds like a lot of work? It is. But we promise you, the results will be worth it. Once you manage to master all the eCommerce techniques from this article, you’ll be able to delight your clients, acquire new leads, and leave your competitors far behind. What could be better?

Share your best tips on how to start an eCommerce business this year in the comments. We’d love to get your advice.

Author’s Bio: 

Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.

Huynh Nguyen

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