Big hair and full body makeup will be among the top trends for 2022, according to PinterestThe prediction is based on the latest data, which was released on Tuesday. But if a certain user isn’t interested in that, the new personalized recommendations feature suggests more relevant features.
Annual Pinterest The predictive forecast draws on global search data and platforms – October 2019 to September 2021 in this case – to identify hot areas for search growth. But holistic analytics of this kind may feel too universal or disjointed to really inspire the average user.
Enter personalization. The platform is planning to roll out a new in-app feature for personalized trending recommendations in the coming weeks. “Pinterest Predictions: Your 2022” will browse historical data, including the ideas users love and the fads they tried first, and suggest a new idea from the report to try. next year.
So someone might not be interested in tooth gems, which have grown over 85% in searches in the last year. But creative trends for eyes can accurately identify crystal eye makeup, up more than 110%, as more suitable for that person.
Larkin Brown, head of core research at Pinterest, points out that the predictions, now in their eighth year, are viable due to the volume of data flowing through the platform. The company serves more than 400 million monthly users globally, who have saved more than 300 billion “pins”.
“[They] plan what to do, try, buy next and then we can analyze what they’re looking for, which helps us get these early insights and then helps us identify tell consumers, advertisers and creators what happens next,” she explained in a press conference. “And what we are very proud of about this report is its accuracy: When we looked at [at] Last year, 80% of what we predicted will actually trend on Pinterest by 2021.”
In this edition, the company has introduced a “celebration” mindset, with consumers looking to mark milestones and organize celebratory parties. The flashy theme seems to be translated into personal jewelry. Year-by-year growth spurred searches for “rhinestone pedicure” (more than 150 percent), “unique skin piercing” (more than 145 percent) and “ear cosmetology,” more than tripled from 2020, in addition to gem teeth and crystal eye makeup.
“We see Generation Z pushing the accessory trend beyond earrings, layered necklaces or cuffs,” said Jenna Landi, Pinterest’s head of brand insights. “They’re creating and equipping the whole body.”
Pinterest’s hair search engine also provides a large amount of data. People are looking to celebrate their natural texture, which speaks to the big hair craze in 2022.
Searches for “natural short hairstyles” spiked more than 185 percent and “high bounce” topped 165 percent, with “natural buns,” “space buns” and “two natural hairstyles” puffiness” increased by 160 percent, 100 percent, and 65 percent growth, respectively.
For apparel, the report highlighted larger themes with vibrant colors. “From rainbow dresses to electric blue outfits, 2022 fashion will be all about the right feel with an electric kick,” the company claims. Checked motifs will dominate and a return to the “Goth” look, even for work wear, will increase dramatically.It also declares the end of runners, to be replaced by silky long pants.
Trending predictions on Pinterest for food, home, travel, and mental health. It also notes that, as more and more people look to “decorate” their homes, searches for luxury cat and dog rooms have more than doubled and tripled, respectively. With fashion platforms increasingly expanding into pet and home categories, that may provide some food for thought.
https://wwd.com/business-news/technology/pinterest-predicts-2022-1235010979/ Tooth Gems and Space Buns will be big in 2022 – WWD