Image: Sony / Marvel
Avengers Tower, formerly Stark Tower, was acquired by an unknown character at the end Spider-Man: Homecoming. For four years, fans have been speculating who might own it, and maybe we just got a big hint from Spider-Man himself – Tom Holland.
In an upcoming press interview Spider-Man: There’s no way home, Holland was asked about the Avengers Tower… and revealed that he knows who the owner of the Avengers Tower is. Zendaya quickly covered her mouth, and Jacob Batalon was surprised.
The three main fan conjectures about ownership of the iconic Marvel Cinematic Universe building in general are Norman Osborn, Wilson Fisk / Kingpin, or one of many variations by Kang the Conqueror. Wilson Fisk has been heavily hinted at during the first three episodes of Hawkeye so it’s fair to assume that Vincent D’Onofrio will be returning soon with some cosmic power.
Whether this is just a prank by the famously liberal Tom Holland to bait fans, or is there no real knowledge yet. However, given Holland’s track record, it looks like it could be part of Sony’s marketing strategy. The speculative machine worked overtime with There is no way home and that’s exactly what Sony is after.
Without being too cynical, you have to wonder how much “rumor” and “leak” are part of a formal marketing strategy. If so, it paid off for Sony and Marvel: the first trailer for Spider-Man: There’s no way home was viewed 355 million times in the first 24 hours. That is an extraordinary number 66 million compared to Avengers: Endgame – second highest grossing film of all time.
Spider-Man: There’s no way home To be set to release December 16, and you can imagine it will be the first movie to hit the 1 billion box office mark since the COVID-19 pandemic.
What do you think? Is Tom Holland telling the truth? Is this just part of Sony’s marketing plan? And who actually owns the Avengers Tower?
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