Tokyo Olympics were a ratings disappointment for NBC

Olympic athletes like Caeleb Dressel, Suni Lee and Sydney McLaughlin helped the U.S. win essentially the most gold medals on the Tokyo Summer season Video games. For Comcast Corp.’s

 NBCUniversal, nonetheless, the scale of the viewers that watched was underwhelming.

The Summer season Video games drew a median of 15.5 million prime-time TV viewers over their 17-day run, the corporate stated, the bottom viewers for the Summer season Video games since NBC began broadcasting them in 1988 and a 42% decline from the Rio de Janeiro Olympics in 2016.

NBCUniversal had anticipated a drop in viewership due to the challenges posed by COVID-19, with some athletes unable to take part and no spectators allowed within the stands. The Video games had been delayed a yr.

“Whenever you have a look at the numbers typically and the affect that COVID has had on sports activities, we had been ready for these numbers,” stated NBC Sports activities Chairman Pete Bevacqua. “For higher or worse, I actually do consider the pandemic and postponement impacted these video games.” Nonetheless, he stated, NBC’s telecasts dominated the TV panorama evening after evening.

The Tokyo Video games continued a decline in Olympics scores. The Rio Video games averaged 26.7 million viewers, the 2012 London Olympics averaged 31.1 million viewers and the Beijing Video games in 2008 averaged 27.2 million viewers.

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