Tiffany & Co. is moving into the vacation spirit with a whimsical pop-up. The jeweler will open a short lived vacation boutique in New York’s West Village impressed by certainly one of its most imaginative heritage collections.
In response to the model, the pop-up was conceived, “by the eyes of legendary Tiffany & Co. designer Jean Schlumberger,” a designer recognized for his surrealist jewellery creations, first for Elsa Schiaparelli and later for Tiffany.
The experiential boutique will embody an augmented actuality program that incorporates a chook recalling Schlumberger’s famed “Hen on a Rock” brooch design for Tiffany. It would additionally embody varied spots for photograph ops — like an oversize snow globe.
A curated assortment of Tiffany designs shall be featured, together with items from the Tiffany Knot, Tiffany Hardwear, T1, Tiffany Victoria, Tiffany Jewel Field and Schlumberger collections.
Situated at 301 West 4th Road on the nook of Financial institution Road, the boutique will open by non-public appointment on Nov. 5 and can open to the general public beginning Nov. 8 by Jan. 8.
“We selected this location as a result of we wished to deliver the Tiffany pop-up right into a neighborhood with a powerful sense of neighborhood, and the West Village is a downtown neighborhood that represents the center and soul of town,” the model advised WWD.
Over the previous few months, Tiffany has seen nice success with its revitalized tackle pop-ups. In Might, it struck a chord with a yellow diamond-themed pop-up — nodding to an April Idiot’s Day social media joke during which Tiffany claimed its new model coloration was yellow, usurping its well-known Tiffany blue hue.
This new Schlumberger-themed idea performs to Tiffany’s latest reinvestment in Schlumberger’s work underneath LVMH Moët Hennessy Louis Vuitton management.
Final month, Tiffany revealed the second leg of its Blue E-book assortment — practically half of which was comprised of archival Schlumberger designs. “I believe you could possibly take it as an indication of our exuberance,” Tiffany chief gemologist Victoria Reynolds advised WWD of Tiffany’s renewed deal with Schlumberger’s historic works. “I believe you’ll in all probability see a larger emphasis on it. Schlumberger is barely at Tiffany & Co. and I believe it actually reinforces all the things we’re about, doing the surprising and extraordinary craftsmanship.”
Tiffany’s new pop-up announcement follows information earlier this week that the jeweler has signed Hailey Bieber as its latest model ambassador. Over the previous couple of days, marketing campaign pictures and movies have been trickling out onto Tiffany’s social media channels. They present Bieber layered in an assortment of the jeweler’s industrial and excessive jewellery collections whereas sporting Nike sneakers and classic T-shirts.
https://wwd.com/accessories-news/jewellery/tiffany-co-plots-surrealist-nyc-holiday-pop-up-signs-hailey-bieber-as-brand-ambassador-1234985516/ | Tiffany & Co. Plots NYC Vacation Store, Provides Hailey Bieber as Ambassador – WWD