Tiffany & Co., which is consolidating its already strong presence in Paris, on Monday opened a store inside Bon Marché.
The 1,230 square meter Tiffany store is located on the ground floor of the Paris department store, at 24 Rue de Sèvres on the Rive Gauche. Tiffany and Bon Marche are both owned by luxury group LVMH Moët Hennessy Louis Vuitton.
“The new boutique at this exclusive address celebrates the close links that have been forged over decades between the New York jeweler and the French capital,” the company said on Monday.
The company also says “Tiffany’s world” is on offer at the venue, which it describes as “refined, warm and feminine thanks to the fusion of soft curves, iridescent clouds on the photographs.” winding wall with pearl coating.” The cloud motif represents “a discreet nod to the majestic verticality of New York City skyscrapers” and helps create “an intimate and soothing atmosphere.”
The space is lit by “an anthology” of round lamps with brushed gold surfaces, a hallmark of New York’s Art Deco period. Tiffany’s signature blue color accentuates the interior.
For jewelry, the focus is on “radiant diamonds and iconic collections, including the Tiffany T1 and Tiffany City HardWear,” the company said. The ‘Bird on a Rock’ brooch by French designer Jean Schlumberger also attracts attention.
Landscapes of Paris and New York are depicted through digitally animated window screens allowing guests to try out “Bird on a Rock” and then share on their own social channels. At the center of the store is a carved glass diamond sculpture, done by Hugh Dutton, with aspects that evoke the cut of Tiffany’s brilliant round-cut diamonds.
Tiffany has stores in stores around the world. Other locations include La Samaritaine in Paris, KaDaWe in Berlin, Selfridges in London and Mode in Riyadh.
Last year, LVMH led by Bernard Arnault agreed to buy New York-based Tiffany for $15.8 billion and has since embarked on a number of major initiatives, including another store opened later this month in Barcelona and last Sunday, launched “The World’s Fair Necklace,” widely regarded as Tiffany’s most expensive piece. It is encrusted with a total of 180 carats of diamonds, all in platinum. In its center is an 80-carat, D-color oval and flawless diamond inside for which Tiffany has dubbed the “Empire Diamond,” named for the Empire State Building. Two weeks ago, Tiffany announced a partnership with streetwear label Supreme, and as the brand’s prominence grows, the brand highlights its high-end jewelry in advertising campaigns and posts on social media as a means of raising his profile, attracting celebrities like Hailey Bieber, Jay-Z and Beyoncé in campaigns. Additionally, Tiffany continued to renovate her Fifth Avenue aircraft carrier, although those plans were in place before LVMH took over.
https://wwd.com/business-news/retail/tiffany-bon-marche-paris-store-1235001811/ Tiffany brings 7th place to Paris – WWD