This Kanye West Gap jacket made $7m in a single evening, former exec reveals

Arguably one of the style world’s hotly-anticipated drops of the yr, Kanye West’s collaboration with Gap achieved a jaw-dropping money return – after raking in $7m in a single day from one jacket.

The rapper signed a ten-year partnership with the American clothes retailer in 2020, which focuses on revamped wardrobe staples resembling T-shirts, hoodies and joggers. The Yeezy x Hole collaboration is reportedly price a whopping $4.7 billion, and shares of the style retailer have elevated by 42 per cent.

Former CEO of Hole, Mickey Drexle, revealed the staggering success of the YEEZY Hole Pink Spherical Jacket, regardless of disagreeing with the collab. He advised Yahoo Finance Live:

“So, I do know the jacket offered out. They did $7 million on the jacket in a single day.”

“[Kanye] is a great man, however he shouldn’t have finished it. And I don’t suppose they need to have finished it, both.”

Throughout his first live stream performance at Mercedes Benz Stadium, Kanye rocked the crimson jacket for his anticipated upcoming album, DONDA. He additionally donned the black version to Balenciaga’s Paris present.

Priced at $200 in sizes XXS to XXXL, the jacket – additionally offered in blue and black – is offered for pre-order, although delivery will probably be round Spring 2022.

Fortunate Yeezy followers took to Twitter to share their excellent news, whereas many had been left annoyed with the estimated delivery date. One stated, “It ships within the spring. So I’m going to get to put on it what… as soon as after which have to attend to winter 2022 to put on it. Make it make sense. I used to be anticipating far more from this Yeezy x Hole assortment.”

Whereas one hit again on the former GAP CEO’s declare, “Yeezy offered $7 million price of jackets in a single day however the Yeezy x Hole deal “doesn’t make any sense” Yea, proper.”

The Yeezy x Hole jacket has already hit reseller web sites. On the posh purchase and promote web site, Grailed, the blue Spherical Jacket has been added at an unbelievable $10,000.