Things to know – WWD

Nike is supposed to be creating a line with LeBron James and Liverpool FC

This month, Fenway Sports Group president Tom Werner revealed that Nike is working with the Los Angeles Lakers striker and the English Premier League football club to create a number of products.

Fenway Sports Group is the parent company of the Boston Red Sox and Liverpool of Major League Baseball. The group has been the sole global marketer of James’ rights since 2011, and in that deal the basketball player was granted a minority stake in Liverpool.

“We are doing a product line with LeBron and Liverpool,” Werner said, according to The Boston Globe. “Nike is making seven or eight products that connect LeBron with football. I don’t know the specifics yet, but they’re going to make seven or eight products that rival Michael Jordan’s Nike connection. ”

In March, James joined FSG as a partner, making him part owner of its subsidiaries, including the Red Sox, Roush Fenway Racing, New England Sports Network and Liverpool, with which he owned 2% shares.

The investment made James and his business partner Maverick Carter the company’s first black partners.

Since becoming the owner of the football club, James has become more supportive of the team and coach Jürgen Klopp, wearing the team’s jersey and expressing his support for the team. on social networks. Liverpool won the Premier League title in the 2019-20 season.


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