The Truth About Aura, The Personalized Hair Care Brand

In contrast to different competing personalised hair care firms, Aura is concentrated on colour, especially bright, bold, whimsical ones that’ll take you back to your mall Hot Topic days. It really works like many customizable hair care manufacturers do, with a quiz the place you spill the beans about your hair historical past, however on the finish, you’ve the choice so as to add both a color enhancing or neutralizing pigment. It comes with “fantasy shades” and “basic shades” that vary from daring greens, blues, and purples, to extra pure reds and browns. For these colours, Aura makes use of eSalon, an organization devoted to personalized, at residence hair care software, together with a staff of knowledgeable colorists.

“We proceed to optimize our total consumer expertise, together with method updates and packaging, readability round pigment software, and updates to our Hair Care Quiz to begin product training as quickly as customers enter our quiz,” Vera Koch, vice chairman of worldwide advertising and marketing at Aura, informed Nylon. “We hope to assist folks really feel that their hair is an extension of their very own aura. As a result of whenever you look into the mirror, all you need to see are infinite prospects,” she additionally informed the Associated Press.

So if you would like a shampoo and conditioner that meets your hair’s wants with infinite prospects of formulation, and do not wish to spend the cash on a salon journey for a brand new colour, be certain that to take a look at the respected Aura. | The Reality About Aura, The Customized Hair Care Model


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