The Spice Girls Team With UMG’s Bravado Division for Retail Licensing – WWD

In celebration of their twenty fifth anniversary, the Spice Ladies are plotting a comeback.

The largest promoting lady group in historical past and Common Music Group have teamed up for an unique worldwide partnership by way of UMG’s Bravado division. The expansive, multiyear deal will see Bravado symbolize The Spice Ladies throughout merchandising, direct-to-consumer merchandise and campaigns, touring, model and retail licensing and distribution forward of the twenty fifth Anniversary of their debut album, “Spice,” later this month.

The fashion capsule, dubbed “Wannabe 25,” consists of Spice Woman T-shirts for $35, a crewneck for $64 and an anniversary hoodie for $71, together with a mug for $17 and slip mat for $21. The merchandise is on the market at retailers globally.

The Spice Girls Team With UMG's

The Spice Ladies T-shirt for $35.
courtesy shot.

The Spice Ladies, who exploded into the worldwide consciousness in 1996, consisted of Melanie Brown, Melanie Chisholm, Emma Bunton, Geri Halliwell and Victoria Beckham.

The British group’s success led every member to pursue their very own particular person careers, with all of them releasing solo albums and Brown and Halliwell turning into TV personalities and expertise present judges. Beckham (née Adams) married English soccer participant David Beckham and launched her personal eponymous fashion label in 2008 and a magnificence line in 2019.

Requested about Beckham’s participation on this, a Common spokeswoman stated: “Bravado will work with all 5 authentic members and their staff to make sure that retail companions, licensees and future model collaborations match with the band’s historic legacy and messaging. This can span all areas of retail, from high-end collaborations to high-street retail.”

The deal marks the primary time in 20 years that licensing rights throughout all channels have been assigned to a accomplice, and collectively, the Spice Ladies and Bravado are anticipated to ship new merchandise and capsule collections to retail companions world wide.

Richelle Parham, president of world e-commerce and enterprise growth at Common Music Group, stated: “We’re thrilled to accomplice with the Spice Ladies to create new and thrilling product strains and to increase the model’s connection straight with their loyal tremendous followers. We will even interact with our world retail companions to carry their iconic model, type and empowering message to followers and shops internationally. Bravado will work intently with UMG operations world wide on the launch of Spice 25 and past, to increase their legacy and cultural affect for years to return.”

Rachel Redfearn, vice chairman A&R and model administration of Bravado, stated: “The Spice Ladies’ affect on widespread tradition can’t be overestimated. They stand for positivity, inclusion, bravery and variety. All delivered in a daring, enjoyable and energetic bundle. This message is as related right this moment because it was in 1996…possibly extra so. Bravado’s alliance with this most iconic of bands will enable each current and new followers the long-awaited alternative to be part of the legacy. The breadth of rights granted for the primary time in 20 years offers us the automobile to really have fun their legendary standing.”

In an announcement, the Spice Ladies stated: “We’re so excited to be working with Bravado once more, particularly on this our twenty fifth anniversary yr and are trying ahead to collaborating with the staff.”

After their 1996 debut single, “Wannabe,” topped the charts in 37 nations, the Spice Ladies’ debut album, “Spice,” went on to promote greater than 31 million copies worldwide, turning into the bestselling album of all time by a feminine group. They’ve offered greater than 90 million data across the globe, releasing three studio albums and 11 singles and profitable a number of awards.

The Spice Ladies and Common Music Group are releasing an expanded anniversary “Spice 25” album, that includes beforehand unreleased songs, demos and mixes, on Oct. 29, virtually 25 years after the discharge of their debut album on Nov. 4, 1996 on Virgin Data.



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