The Sage Group, Spayne Lindsay Forming a partnership for global M&A – WWD

Headquarters in Los Angeles invest The Sage Group bank and Spayne Lindsay & Co., a corporate finance firm based in London, have created a invest matching partnerships with their knowledge of the consumer sector, investment banking expertise and their network of relationships.

Sage and Spayne Lindsay will remain independently owned, but will work together to form a company with global reach in the consumer sector.

Sage and Spayne Lindsay have 50 investment banking professionals. Together, the two companies have completed more than 300 transactions worth tens of billions of dollars across Europe and the US.

“We have long admired Spayne Lindsay for the quality of the bankers, their industry knowledge, culture and integrity,” said Mark Vidergauz, chief executive officer of The Sage Group. “This relationship will provide our clients with access to even greater resources and expertise on a global scale. Our partner-led teams deliver tailored advice based on deep industry knowledge, real-time market insights, and long-standing relationships with strategic buyers and most prominent investment fund globally. ”

Tom Lindsay, founding partner of Spayne Lindsay, said: “We have known Mark and Sage’s team for many years, and we are very much on the same page. Our adjacent areas of expertise in the consumer segment are complementary and we look forward to working together more closely. The Sage-Spayne Lindsay partnership allows clients to work with a truly independent global consulting firm with in-depth knowledge of all sub-sectors of the consumer world. The partnership will enhance our capabilities both geographically and across multiple key consumer sectors.”

Over the years, Sage has advised companies like Bombas to Great Hill Partners, Chubbies to Solo Stove, Blenders to Safilo, Oribe Hair Care to KAO, Glamglow to Estée Lauder Cos. Inc., Toms Shoes when sold to Bain Capital and Honey Birdette when sold to Playboy Group, among others.

Spayne Lindsay’s transactions include CVC acquiring Unilever’s tea business, Strong Roots with an investment from McCain, EAT with an investment from Pret, Hippeas with an investment from The Craftory, OFast with an investment from Verlinvest, Quorn upon the sale to Monde Nissin and the acquisition of Telmont Champagne by Remy Cointreau, among others.

The partnership will cover all consumer sectors – from clothing, shoes and accessories, beauty and personal care to food and beverage and high-growth digital native companies.

Spayne Lindsay looks to benefit from Sage’s expertise in the US and Sage’s ability to advise high-end consumer brands, while Sage expects to benefit from Spayne Lindsay’s knowledge of European market and skills in working with food, beverage and restaurant businesses.

In addition, the partnership will gain access to an extensive international network of affiliated companies in Asia, Central Europe, Africa and Australia that will provide clients with expert advice in global field.

Vidergauz told WWD that his company has already done half of the deals with foreign buyers and foreign sellers “and this is really going to strengthen that position.” He notes that Spayne Lindsay has very solid bankers and “we have a sharing culture that we take very seriously.”

He predicts that the partnership will bring Sage deeper into the food and beverage industry. “I think it was a short of the stool for us,” says Vidergauz. He notes that many of the companies he deals with are not only related to apparel and beauty, but also food and beverage. “We always talk to the same people. “We already have this gap in our portfolio,” he said.

He noted that M&A had a very good year. “Our business has done a great job getting through the pandemic. Other businesses are not so lucky,” Vidergauz said.

When asked what he hopes to achieve with the partnership, Lindsay said, “The combination of two successful stores on both sides of the Atlantic allows us to offer an unsurpassed level of service. for its customers. The worldwide team of consumer professionals is at least as powerful as the major investment banks while preserving the independence of a single store. Sage also gives us more depth in certain verticals. As a result, we hope to secure more business through the merger than we can as independent operators.

When discussing the pace of M&A in Europe, Lindsay said: “M&A activity in Europe continues to be very strong. Our pipeline is now better than last year, which has been a record year for us. However, we expect some headwinds from inflation and supply chain issues as 2022 develops.”

Spayne Lindsay & Co. was founded in 2004 and its advice can include buy-side and sell-side mergers, acquisitions and liquidation projects, management acquisitions and acquisitions, coin investments, fund and refinance debt and equity. Founded in 2000, Sage offers a wide range of corporate financial advisory services including mergers and acquisitions, capital raising, restructuring, privatization and equity opinions.


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